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    <title>Nabeel Al-Shamma</title>
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   <id>tag:blogs.adobe.com,2007:/alshamma//80</id>
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    <updated>2007-05-14T20:08:36Z</updated>
    <subtitle>Nabeel Al-Shamma on the platform team talks about various topics for developers.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>Font Smoothing in Flash Player</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2007/05/font_smooth_in_flash_player_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=3168" title="Font Smoothing in Flash Player" />
    <id>tag:blogs.adobe.com,2007:/alshamma//80.3168</id>
    
    <published>2007-05-12T00:07:58Z</published>
    <updated>2007-05-14T20:08:36Z</updated>
    
    <summary>The Flash Player uses font smoothing in two basic ways. First, if a font installed on your computer is being used (called device font or device text), then we use the operating system to draw the text. This means it...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>The Flash Player uses font smoothing in two basic ways. </p>

<p>First, if a font installed on your computer is being used (called device font or device text), then we use the operating system to draw the text. This means it will use ClearType on Windows if it is turned on, or, font smoothing on the Macintosh or Linux if it is turned on. Thus, Flash Player text using device text will look just like operating system text. </p>

<p>Second, if a font is embedded in the SWF, or, is linked to from a SWF (called embedded font or SWF font), we will use font smoothing, also known as anti-aliasing, that is built into the Flash Player. This high fidelity font smoothing has been around since Flash Player 8. The font smoothing doesn't use the original hints in a font, but preserves character outlines, and then applies auto-hinting. Text which is drawn using embedded fonts looks the same on all operating systems. </p>

<p>Another thing to note is that we provide some dials and knobs for font smoothing when authoring. For example, the designer can select “anti-alias for readability” or turn a couple of knobs for custom settings in Flash. These settings can also be set using ActionScript API’s. (Note that if you use “anti-alias for animation” Flash Player draws using Flash vectors, which provides smooth animations.) Again, these are only available to the author or designer, not to the user of Flash Player. </p>

<p>For bitmap font fans, the Flash authoring application can export pixel snapped (“bitmap”) fonts as an embedded font. This uses the shape drawing in the player, but looks exactly like the original bitmap representation. As long as you don’t scale it, of course.</p>

<p>I do understand that font smoothing can be a very personal taste. Some folks like to turn it off altogether, while others, like me, can’t imagine going back to bitmap text (and jaggies). </p>

<p>Let me know if you find this helpful in understanding how font smoothing works in Flash Player or have other comments about drawing text. </p>]]>
        
    </content>
</entry>
<entry>
    <title>Font Smoothing in Reader &amp; Acrobat</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2007/05/font_smoothing_in_reader_acrob.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=3161" title="Font Smoothing in Reader &amp; Acrobat" />
    <id>tag:blogs.adobe.com,2007:/alshamma//80.3161</id>
    
    <published>2007-05-09T17:33:09Z</published>
    <updated>2007-05-09T17:35:52Z</updated>
    
    <summary>Adobe Reader and Acrobat have had font smoothing for numerous releases. Early on it was an option that needed to be enabled in preferences. We now have it on by default. But, the default setting is for CRT&apos;s. You need...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>Adobe Reader and Acrobat have had font smoothing for numerous releases. Early on it was an option that needed to be enabled in preferences. We now have it on by default. But, the default setting is for CRT's. You need to explicitly change the settings for LCD displays:</p>

<p>1. Go to preferences (Cntrl-K or Cmd-K)<br />
2. Choose "Page Display" under "Categories" on the upper left corner of the dialog<br />
3. For "Rendering" select "For Laptop/LCD Screens" for the "Smooth Text" option</p>

<p>Font smoothing for CRT's is good, but I see a noticeable difference when I turn on smoothing for LCD's. We use a number of techniques to optimize for LCD's. One major one is to take advantage of the greater resolution of LCD's due to the layout of the parts of a pixel. On a CRT, there are three blurry dots that make up a pixel. On an LCD, there are red, green and blue subpixels next to each other, usually in the horizontal row. We can take advantage of this to position characters (I'm going to use the word characters, but I should really be saying glyphs to be technically accurate) with greater fidelity, essentially to 1/3 pixel resolution. With font smoothing, we've always had the ability to position characters at subpixel positions, typically at 1/4 pixel resolution for CRT's. This improves character spacing.</p>

<p>We also play a number of tricks with the scaling and sampling of characters, and with stem alignment with pixels. Control of color is critical, both in the overall color of the text (which is essentially the number of pixels turned on and the uniformity of "grayness" of a paragraph), and in the minimization of color ghosting (which can make your text look like it is decorated with Christmas lights).</p>

<p>Please try turning on smoothing for LCD Screens. I'd love to hear about how it changes your reading experience.<br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Mars now on Adobe Labs</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/12/mars_now_on_adobe_labs.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=2175" title="Mars now on Adobe Labs" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.2175</id>
    
    <published>2006-12-07T01:15:50Z</published>
    <updated>2006-12-07T01:16:08Z</updated>
    
    <summary> We&apos;ve just posted the Mars plug-ins for Acrobat 8 and Reader 8. You can find them at http://www.adobe.com/go/mars. As I noted in my earlier blog, I think of Mars as an XML- and ZIP-based representation of PDF. BTW, looking...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[
	<p>We've just posted the Mars plug-ins for Acrobat 8 and Reader 8. You can find them at http://www.adobe.com/go/mars. As I noted in my <a href="http://blogs.adobe.com/alshamma/2006/10/cool_new_labs_project_mars_1.html">earlier blog</a>, I think of Mars as 
  an XML- and ZIP-based representation of PDF. BTW, looking at the site, I see there's already some good technical discussion with Adobe folks jumping right in. </p>
	<p>Check it out!<BR/>
    </p>
	]]>
        
    </content>
</entry>
<entry>
    <title>Upcoming Apollo Web Seminar</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/11/upcoming_apollo_web_seminar_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=2083" title="Upcoming Apollo Web Seminar" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.2083</id>
    
    <published>2006-11-16T17:56:42Z</published>
    <updated>2006-11-16T18:15:39Z</updated>
    
    <summary>apollo I want to let folks know that we have an online seminar on Apollo coming up in a couple of weeks. It&apos;s scheduled for November 28 at 3 pm ET. Luis Polanco, the Apollo Product Manager, will be presenting....</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="Apollo" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<!-- #BeginTags --><p class="tags"><a href="http://www.technorati.com/tag/apollo" rel="tag">apollo</a></p><!-- #EndTags -->
	<p>I want to let folks know that we have an  online  seminar on Apollo coming up in a couple of weeks. It's scheduled for November 28 at 3 pm ET. Luis Polanco, the Apollo Product Manager, will be presenting.</p>
	<p>To learn more and to register see:&#160;<a href="http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=648909&amp;loc=en_us">http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=648909&amp;loc=en_us</a>&#160;&#160;</p>
	<p>Put it on your calendar! </p>
	<BR/>]]>
        
    </content>
</entry>
<entry>
    <title>Observations from MAX 2006</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/10/observations_from_max_2006.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1960" title="Observations from MAX 2006" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1960</id>
    
    <published>2006-10-28T00:43:40Z</published>
    <updated>2006-10-28T06:22:46Z</updated>
    
    <summary>My first MAX conference was a blazing success. Arriving on Tues am (and unfortunately missing most of the keynote), I stayed for 3 days, leaving on Thu pm, for a long trip home. (While I live in California, my trip...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="Apollo" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>My first MAX conference was a blazing success. Arriving on Tues am (and unfortunately missing most of the keynote), I stayed for 3 days, leaving on Thu pm, for a long trip home. (While I live in California, my trip home involved retrieving luggage from the bellhop and waiting 15 minutes in the taxi line. Then, fortunately, only about 15 minutes in the taxi – with one very “taxi” maneuver – jumping from the middle lane to the front of the left turn lane just before the left turn light switched on. Waiting for a slightly late flight. Then, a 2-1/2 hour bus ride up to Sonoma County, where my caring wife will pick me up and drove me home. Overall, started this journey about 3:15 pm, it’s now 7:35 pm at SFO and I hope will about 10:30 pm. I really feel for the folks who have to fly across the country or overseas.)</p>

<p>Most of my time was spent at the Apollo pod. Oddly, we were at the back of the exhibit room, facing the back wall. But, folks found us nonetheless. We got lots of time and focus at the keynotes each morning. At the pod, I found most folks telling me that they really love Flex and that they can’t wait for Apollo -- everyone wants to be on our private beta. We will have a version up on <a href=http://labs.adobe.com> Adobe labs</a> in early 2007. </p>

<p>The demos of applications on Apollo were a real hit, including Ascension (Mike Chambers' music app), eBay on the desktop, the Buzzword word processor, and the <a href=http://www.xif.com> xif </a> collaboration client. Lots of folks told me about the applications they have now in Flex or Flash or HTML that they want to move to Apollo. This is across a broad array of industries, from elearning to government to finances. </p>

<p>Many asked me about the installation process for Apollo and Apollo rich internet applications (RIA). The Apollo runtime needs to be installed just once, like Flash Player or Adobe Reader. Your internet application can be installed just like a traditional desktop application: download from a website, pushed out to desktops, installed from a CD and so on. Once on the desktop, an Apollo RIA will be integrated into the desktop, allowing launch from OS mechanisms, such as the Start menu on Windows or the Dock on Macintosh. Another question was about the security model, which is an area we are still working on internally. That’s obviously an area we need to communicate about early. </p>

<p>Everyone is excited about incorporating Flash and HTML and PDF into their desktop RIA’s in Apollo. You can see the FAQ, presentations and other stuff we have right now up on the Adobe labs website for <a href=http://www.adobe.com/go/apollo> Apollo</a>. </p>]]>
        
    </content>
</entry>
<entry>
    <title>Cool new labs project: Mars</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/10/cool_new_labs_project_mars_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1930" title="Cool new labs project: Mars" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1930</id>
    
    <published>2006-10-24T20:37:57Z</published>
    <updated>2006-11-03T16:42:28Z</updated>
    
    <summary>We have a cool, new Adobe Labs project, Mars, an XML- and ZIP-basedrepresentation of PDF. Now developers will be able to use the tools and libraries they are already familiar with to create, edit and manipulate portable documents. And, we&apos;re...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>We have a cool, new Adobe Labs project, <a href=http://adobe.com/go/mars>Mars</a>, an XML- and ZIP-basedrepresentation of PDF. Now developers will be able to use the tools and libraries they are already familiar with to create, edit and manipulate portable documents. And, we're providing plug-ins that let you read and write the Mars format in Acrobat 8 and to read them in Adobe Reader 8. </p>

<p>It's always been easy for end-users to create, annotate, and read PDF documents using Acrobat, Adobe Reader and lots of other products. And, over the years we've added lots of capabilities around forms fill-in, multimedia content, document review & comment, 3D, print production, JavaScript, photo sharing and so on. And, there are a number of Adobe and third-party tools that let developers manipulate PDF documents programatically. But, there are many more developers who are much more comfortable with XML as a data format. They can now use PDF much more efficiently, creating new services and applications, integrating PDF more tightly into their document workflows. </p>

<p>A few high points from my perspective:</p>

<p>- ZIP-based packaging, combining granular PDF pieces and binary data like images, fonts, movies<br />
- SVG page content<br />
- Extensibility mechanisms allowing you to integrate your own data<br />
- Completely compatible with standard PDF: 1:1 mapping between file format constructs<br />
- Easy manipulation due to granular approach, e.g., add/remove/edit standard content like annotations, just by putting an XML-file in the right place</p>

<p>Can't wait to see what folks figure out to do with this. </p>

<p>Nabeel</p>]]>
        
    </content>
</entry>
<entry>
    <title>Innovation and the Energy Crisis</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/09/innovation_and_the_energy_cris.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1758" title="Innovation and the Energy Crisis" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1758</id>
    
    <published>2006-09-29T15:19:14Z</published>
    <updated>2006-09-29T15:26:40Z</updated>
    
    <summary>Climate change is somewhat off-topic for this blog, but it is right on target as something we all need to be talking about. At the Emerging Technologies Conference at MIT yesterday morning, there was a great panel discussion about climate...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="TRETC" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>Climate change is somewhat off-topic for this blog, but it is right on target as something we all need to be talking about. At the <a href="http://www.technologyreview.com/events/tretc/speakers.aspx">Emerging Technologies Conference at MIT</a> yesterday morning, there was a great panel discussion about climate change, global warming and energy solutions. I’ll share a few highlights. Any errors or misquotes are obviously my fault.  </p>

<p><strong>Innovation and the Energy Crisis</strong><br />
Moderator: <strong>Robert C. Armstrong</strong>, Professor of Chemical Engineering and co-director of the Energy Research Council, MIT<br />
Panelists: <br />
<strong>Joseph Romm</strong>, Founder and Executive Director, Center for Energy & Climate Solutions; <br />
<strong>Nathan Lewis</strong>, Professor, California Institute of Technology; <br />
<strong>Kelly R. Fletcher</strong>, Sustainable Energy Advanced Technology Leader, GE Global Research</p>

<p>Robert Armstrong shared some info on the energy industry. Per the <a href="http://web.mit.edu/newsoffice/2006/energy-report-0503.html">MIT Energy Council Report of May 2006</a>:<br />
-	Energy is a multi-trillion dollar industry<br />
-	We consume energy at the rate of 14 terawatts of energy of which the US uses about a quarter [a terawatt is too large an amount for me to fathom]<br />
-	Anticipate doubling total energy production by 2050<br />
-	Anticipate tripling electricity production by 2050</p>

<p>Joseph Romm, who has a book called Hell and High Water coming out in January, talked about the need for action now. When he talks to leading climate experts they are very alarmed. Solutions will require huge amounts of capital when the world gets serious. We have to start to deploy all possible solutions today, we can’t wait for technology to solve this in the future. Though, new technology research and development is also needed. Dr. Romm’s blog is at <a href="http://climateprogress.org">climateprogress.org</a>. <br />
	<br />
Nate Williams said that things are worse than Dr. Romm indicated. The issue is not about science at this point, but about risk management. We have four options to pursue:<br />
-	clean coal – has lots of risks<br />
-	nuclear – again, lots of issues, need breeder reactors because not enough uranium…<br />
-	solar – that’s where the energy is; we need improved efficiencies/technologies; we need a way to store the energy (he likes chemical fuels)<br />
-	biofuels</p>

<p>Kelly Fletcher talked about the need for strong and stable government policies around CO2. Whether a tax or a trading systems, we need a clear policy. </p>

<p>They stated the big issue is still education – people need to be made aware of the severity of the problem and the need to take action now. There was a poll on how much more people would be willing to pay on their utility bill to reduce greenhouse gas emissions and the answer was less than $10/month. That suggests there is still not a lot of public resolve to address climate change. Even with that, the public is ahead of government leadership. </p>

<p>There was lots more great information and I hope to be able to post a link to a video of the panel (by keeping an eye on <a href="http://www.technologyreview.com/events/tretc/media.aspx">http://www.technologyreview.com/events/tretc/media.aspx</a>)</p>]]>
        
    </content>
</entry>
<entry>
    <title>Amazon EC2</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/09/amazon_ec2.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1749" title="Amazon EC2" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1749</id>
    
    <published>2006-09-27T14:17:39Z</published>
    <updated>2006-09-27T20:42:51Z</updated>
    
    <summary>I&apos;m at the MIT Emerging Technology Conference this week. Jeff Bezos just got up and talked about some of the web services that Amazon is providing, such as Mechanical Turk, S3 and now EC2. This was the first time I...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="TRETC" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>I'm at the <a href="http://www.technologyreview.com/events/tretc/index.aspx">MIT Emerging Technology Conference</a> this week. Jeff Bezos just got up and talked about some of the web services that Amazon is providing, such as Mechanical Turk, S3 and now <a href="http://www.amazon.com/b/ref=sc_fe_c_1_3435361_1/103-3515556-8771015?ie=UTF8&node=201590011&no=3435361&me=A36L942TSJ2AJA">EC2</a>. This was the first time I really heard or understood what EC2 is and it is pretty mind-blowing. They are providing the ability to store an OS image in S3, then load it into EC2 to execute on demand. You get access to a 1.7 GHz x86 CPU, 1.7 GB RAM with 160 MB disk. Basically, they are providing a scalable server in the sky, where you pay per CPU hour and data transfer. For example, they are charging $0.10/hour for CPU, which is about $70/mo for 1 CPU, or, $70 for 700 CPU's for one hour. </p>

<p>Also, for those who haven't looked at it yet, S3 is also very cool. Basically a storage service with three calls: get, set, delete, where you provide a handle and a blob. Again, very scalable and replicated storage, where you pay as you go. </p>

<p>What excites me about all of this is that they are removing barriers to entry for all of us to get our really cool products out. We don't have to deal with what Jeff calls the muck, liking buying servers, settting up data centers and so on. As he put it, "We make muck, so you don't have to." </p>

<p>Check it out at <a href="http://aws.amazon.com">aws.amazon.com</a>. </p>]]>
        
    </content>
</entry>
<entry>
    <title>Flashforward Film Festival</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/09/flashforward_film_festival.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1677" title="Flashforward Film Festival" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1677</id>
    
    <published>2006-09-15T22:29:51Z</published>
    <updated>2006-09-15T23:01:05Z</updated>
    
    <summary>This last Wed I was at the awards ceremony for the Flashforward Film Festival. I was totally blown away by the amazing creations of Flash developers. We saw ~30-second trailers of each movie or site, which was fine as we...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>This last Wed I was at the awards ceremony for the Flashforward Film Festival. I was totally blown away by the amazing creations of Flash developers. We saw ~30-second trailers of each movie or site, which was fine as we saw all 60 finalists (in 15 different categories). A number drew from commercial work for ecommerce sites, we saw some movies and games, and some animated artwork. All of the finalists work can be found at <a href="http://flashforwardconference.com/finalists">http://flashforwardconference.com/finalists</a>. (I don't see the winners for each category posted yet.)</p>

<p>A few of my favorites:<br />
<a href="http://www.dqbooks.com/">http://www.dqbooks.com/</a><br />
<a href="http://www.zumbakamera.com/bendito.html ">http://www.zumbakamera.com/bendito.html </a><br />
<a href="http://www.reisenthel.com/">http://www.reisenthel.com/</a> (click on products then use buttons at bottom)<br />
<a href="http://media.academyart.edu/freeclass/index.html">http://media.academyart.edu/freeclass/index.html</a><br />
<a href="http://illustree.at/referenzen/oe3_spot_english/">http://illustree.at/referenzen/oe3_spot_english/</a> (this is hilarious)<br />
<a href="http://www.cove.org/flade/">http://www.cove.org/flade/</a> (very cool physics engine demos)<br />
<a href="http://www.agencynet.com/">http://www.agencynet.com/</a><br />
<a href="http://www.samorost.net/samorost2/">http://www.samorost.net/samorost2/</a></p>

<p>Finally, I wasn't quite sure where to put this, but it's my favorite quote from the overall show, by speaker Brendan Dawes while talking about digital watch that required pressing a button to see the time. </p>

<p><em>“Cool and stupid go together a lot of the time”</em></p>]]>
        
    </content>
</entry>
<entry>
    <title>Flashforward 2006: Adobe Keynote with Kevin Lynch</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/09/flashforward_2006_adobe_keynot.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1639" title="Flashforward 2006: Adobe Keynote with Kevin Lynch" />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1639</id>
    
    <published>2006-09-12T17:01:08Z</published>
    <updated>2006-09-12T17:17:31Z</updated>
    
    <summary>I’m here in beautiful Austin, Texas (I love that Austin is using Flash on their home page) for the Flashforward conference. The conference is put on by Lynda.com and I was fortunate to meet the very warm and gracious Lynda...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>I’m here in beautiful <a href="http://www.austintexas.org/home/">Austin, Texas</a> (I love that Austin is using Flash on their home page) for the <a href="http://www.flashforwardconference.com/">Flashforward conference</a>. The conference is put on by Lynda.com and I was fortunate to meet the very warm and gracious Lynda Weinman last night. <br />
	<br />
At the Adobe Keynote with Kevin Lynch, we talked about some of the cool stuff we’re working on right now. Also, we’re celebrating 10 years of Flash this year. Check out our Flashback at <a href="http://www.adobe.com/products/flash/special/flashanniversary/">http://www.adobe.com/products/flash/special/flashanniversary/</a>. </p>

<p>Kevin invited several speakers to come up, and asked each of them to share a sneak peak of something that has not been seen publicly before.  </p>

<p>Garrett Nantz of Big Spaceship demoed the very cool Nike Air experience <a href="http://www.nike.com/nikeair/us/">http://www.nike.com/nikeair/us/</a> on Linux using an early build of FlashPlayer 9. </p>

<p>Mark Anders of Adobe demoed Flex Builder 2 on the Mac, where he wrote a small app, PhotoDemo, pulling in photos from Flickr. He then converted it to an Apollo app, and ran it on the Mac from the desktop (and pulled up pictures of his birds, sure wish I could remember the tag…). As I mentioned in my first blog, we have an Apollo wiki on Adobe Labs at <a href="http://labs.adobe.com/wiki/index.php/Apollo">http://labs.adobe.com/wiki/index.php/Apollo</a>. </p>

<p>Then Justin Cole-Everett and Mike Downey came up to talk about Flash Professional 9 ActionScript 3 Preview, now on Adobe labs, <a href="http://labs.adobe.com/technologies/flash9as3preview/">http://labs.adobe.com/technologies/flash9as3preview/</a>. Justin showed us a particle effect script, running in both ActionScript 2 and ActionScript 3. With the new ActionScript 3 VM (virtual machine), it looked liked the effect was running about 10 times faster.</p>

<p>Mike then demoed PSD import with rich control over options. And, demoed saving a timeline to ActionScript 3 code. Very cool stuff!</p>]]>
        
    </content>
</entry>
<entry>
    <title>Introduction...</title>
    <link rel="alternate" type="text/html" href="http://blogs.adobe.com/alshamma/2006/09/introduction_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://blogs.adobe.com/cgi-bin/mt-atom.cgi/weblog/blog_id=80/entry_id=1615" title="Introduction..." />
    <id>tag:blogs.adobe.com,2006:/alshamma//80.1615</id>
    
    <published>2006-09-09T00:58:37Z</published>
    <updated>2006-09-12T17:33:59Z</updated>
    
    <summary>Hello! Welcome to my first public blog entry. Let me tell you a little about myself. I’ll start with work. I joined Adobe about 15 years ago (after stints at several other companies, including some stuff at Xerox). I started...</summary>
    <author>
        <name>Nabeel Al-Shamma</name>
        
    </author>
            <category term="General" />
    
    <content type="html" xml:lang="en" xml:base="http://blogs.adobe.com/alshamma/">
        <![CDATA[<p>Hello! Welcome to my first public blog entry. Let me tell you a little about myself. I’ll start with work. I joined Adobe about 15 years ago (after stints at several other companies, including some stuff at Xerox). I started as a developer on Acrobat 1.0, working deep in the guts of the program. In Acrobat 2.0, I did a lot of the API work for Acrobat & Reader. In Acrobat 3.0, I did a lot of the work to enable viewing of PDF in the browser. And, in between I did a lot of work on the data model, object store, page rendering, print path, font embedding and so on. </p>

<p>After that I joined our core technology organization, which does stuff like deliver graphics engines, font technology, scripting support, UI tools, XML libraries, PDF tools and more to most of the product teams in Adobe. I actually spent about half of my time at Adobe there, starting out as a developer and moving into management. Following that I formed a platform strategy group, which I did for a couple of years. </p>

<p>Then, this year, after the integration of Macromedia, I joined our Adobe client platform group. My role is to be the kind of guy who looks at cross-business and cross-product issues, and, who does some software architecture stuff as well. </p>

<p>When I’m not working, my favorite thing is to be riding my bike around the backroads of Sonoma County where I live. My main bike is a 2004 Specialized Comp Roubaix, which I have to thank a close friend for recommending to me. </p>

<p>My main areas of interest right now include electronic documents (big surprise;-) and Apollo. And, bridging the Adobe and Macromedia worlds. I expect to be blogging on these topics. You can read a bit about Apollo at <a href="http://labs.adobe.com/wiki/index.php/Apollo">http://labs.adobe.com/wiki/index.php/Apollo</a>.</p>]]>
        
    </content>
</entry>

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