Flash Access at MAX

If you’re a longtime Adobe/Macromedia follower, you’re probably familiar with MAX, our annual conference, which this year is in LA starting on Monday. Whether you’re a long-time attendee or just hearing about it for the first time, there will be a lot of very cool stuff being shown at the conference, and that of course will include Flash Access, the upcoming version of our content protection solution that we announced last month at IBC.

There are always exciting announcements at MAX, and this year will be no exception. If you’re not attending, stay tuned for media reports/blogs/tweets. If you happen to be there, you’ll get a chance to hear about it first hand. Moreover, I’m told that this year the Flash Media Camp is the biggest it’s ever been, so if that’s your area of interest you won’t be disappointed.

Although I’m relatively new to Adobe (just under a year), a lot has happened since I joined. We’ve made great progress in rounding out our content distribution offerings, making the Flash Platform the ruling leader for video on the web. With the enhancements we are making in content protection, we can help content owners and publishers of premium commercial content monetize video online, creating engaging user experience whether for streaming or download, using Flash Media Server or HTTP, and playing back content on Flash Player or Adobe AIR.

In fact, that’s the topic for my presentation on Tuesday at 4:30 PM — Monetizing Premium Video Content on the Flash Platform [shameless plug]. If you’re interested in content protection on the Flash platform, that’s the place to be, stop by and say hi after the session… and if you can’t be there, you may learn about it in real-time on tweeter (search #adobemax261).

See you in LA.

Florian

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