I just arrived in Amsterdam to help with the launch of Flash Access 3.0, the evolution of Adobe’s premium content protection solution. For those of you who read this blog, you’ll know that Flash Access is a studio-approved content protection and monetization solution used by many of the leading content providers. With this new version, we are dramatically expanding the device reach and introducing features to enable emerging use cases. Let’s walk through some of these changes.
As we had anticipated, Flash Access will now be supported on mobile devices, including a number Android tablets and smartphones as well as other devices such as RIM’s Playbook device. While the commercial availability of the client runtimes will need to wait until the upcoming release of Flash Player 11 and AIR 3, we have been in prerelease for a while and working closely with a number of customers on this. With the immediate availability of Flash Access 3.0, customers can begin deployment and be ready by the time the clients ship later this year.
With Flash Access 2.0, our primary focus was on video-on-demand use cases. Now with 3.0, we are extending this to linear content, in a model that we refer to as TVoIP. This will enable both established MVPDs/PayTV operators as well as programmers looking to “go direct” to consumer devices with the equivalent of TV channels. This gets extra interesting as we introduce this capability in the upcoming AIR 3 for TV — customers can now offer a TV-like experience, on a big-screen TV, going over IP either in a managed network or over the open Internet.
Another key forward-looking enhancement is that Flash Access 3.0 will allow content retailers and service provider to create UltraViolet experiences. If you’re not familiar with UltraViolet, it is a cloud-based solution for content distribution that helps remove many of the barriers that exist for great digital content experiences by improving compatibility between devices and content retailers. Adobe is a founder in DECE, the entity that is creating UltraViolet, and Flash Access had previously received the nod from the studios as one of the approved technologies.
With Flash Access 3.0 and the upcoming Flash runtimes, it will be possible to offer a full UltraViolet experience, including support for centralized device domains and playback of content in the UVVU Common File Format, on the vast number of devices that support our platform, while also offering premium features such as rich interactivity.
There’s a lot more than I can cover in this blog post. If you’re at IBC, stop by the Adobe booth and somebody will walk you through a demonstration. Tell them you read about it on the Flash Media blog!