ARena

I wanted to share a new developer resource for the Engagment Platform which has recently gone live - The Adobe Engagement Platform Developer Center.
Over time, this will become an extensive center for developers working on applications and solutions that build on the Adobe Engagement Platform. At present, the site features a developer-focused Breeze presentation of Kevin Lynch, Adobe Chief Software Architect, talking through the Platform, including:
*Challenges in the market that Adobe is looking to solve
*Trends in the market (including Web 2.0 and Ajax)
*An overview of the components of the Engagement Platform
*An overview of "Apollo"
If you want to take a look at the presentation, please go to http://www.adobe.com/devnet/platform/

Posted by Timothy Brook at 7:38 AM | Permalink | Comments (0)

Recent announcement by Adobe will reinforce our commitment to supporting standards-based programming models for creating and delivering engaging digital experiences.
As you know, Ajax is helping to drive much more engaging and interesting experiences on the Web, and inspiring developers and designers to take a fresh look at the applications and content they are delivering. The popularity of Ajax is a testament to the rich Internet applications (RIA) movement and we are positioning ourselves to support that with tools and frameworks that work with and enhance Ajax.
Today, Adobe released the alpha version of the Spry Framework for Ajax on Adobe Labshttp://labs.adobe.com/technologies/spry/.
We also announced earlier this week that Adobe has joined the Open Ajax initiativehttp://www-03.ibm.com/press/us/en/pressrelease/19623.wss.
Spry Framework for Ajax
The Spry Framework for Ajax is a JavaScript library that web designers can use to build additional functionality in their web pages for a richer end-user experience. As an HTML-centric technology, Spry allows web designers to use existing skills to design rich pages with Ajax without having to learn new languages or adopt a full programming model.
Spry is focused on a specific target audience – web designers – and the need that the web design community has for a light-weight framework. Spry is very flexible, and as, such it can be used in conjunction with other Ajax frameworks or the Flash family of products.
With Spry, developers can simply infuse your HTML with dynamic data. Adobe intends to integrate authoring support in future versions of our tools to further improve the experience for web designers and developers.

Posted by Timothy Brook at 11:38 AM | Permalink | Comments (0)

Welcome to ARena. This blog is dedicated to keeping the EMEA analyst community up to date on the latest announcements and information from across Adobe.
I started this blog for a number of reasons. Primarily as a single point to communicate the latest product, solution and corporate news from Adobe. I will also be pulling content and links from some of the other Adobe blogs, giving you one place to see the latest thoughts and musings from some of the really smart and insightful folks in the company.
I'll also be posting information on EMEA analyst events and briefings that are taking place - as well as communicating these through more "traditional" routes.
The final reason for starting the blog was that James http://www.redmonk.com/jgovernor/ kept on telling me that I should start one. So James, here it is.
I want to make this as relevant as possible to the analyst community, so don't be shy, use the comments and tell me what you need or what you would like to know more about.
Thanks for looking, and come back soon!

Posted by Timothy Brook at 10:46 AM | Permalink | Comments (0)