ARena

I'm back in the UK now - didn't get a chance to blog about the great and good at the show.  Anyway, I've decided to show off a few pictures from the show - and a little bit of comment!

The venue: I went to 3GSM in Cannes a few times before it moved to Barcelona.  Whilst Cannes was great - every thing and everyone right on-top of each other in a small space, I think the 3GSM event location in the Fira Barcelona is stunning - especially when the sun comes out and the fountains kick-in:

Adobe Flash Cast and Flash Home: Adobe were showing off a number of things at 3GSM including Flash cast (our client/server technology that delivers compelling and engaging data services on mobiles) and Flash home

|Flash home takes the concept of an active homescreen and adds the "richness" that Flash brings to the mobile experience.  Basically, it would allow a phone user to have all the information they need - both phone info (battery life, signal, call logs etc) and data services (weather, news channels etc) - promoted to the very first screen when you pick-up or turn on your phone.  Thing of a mobile portal that's always on, always up-to-date and always relevant!

Demo screens of Flash home - if you look carefully you can see the phone info (signal and battery strength) alongside "live" info (weather).  You can allow see the tabs along the top - news, call log, whatever the user, carrier or handset manufacturer wants.

Demo screens of Flash cast

Best "experience": I said in my blog from the show that the LG Prada phone was probably the prettiest (and most popular) item at the show.  It may be flashy, targeted at the "fashionita" and (likely) to retail for about 600euro, but it really shows what is possible in terms of both hardware AND software design - did I mention that the LG Prada (as well as the LG Chocolate range) use Adobe Flash to build and run the UI?

Anyway, not only did LG pull out all the stops with the phone, there stand at 3GSM was amazing.  Imagine a cross between an Apple Store and a really high-end jewelry store. The handsets were displayed like tiny pieces of sculpture and the somehow LG managed to provide a retail experience at an industry tradeshow. Well done LG.

Finally:

...End of a long day, Stefan??