ARena

Adobe's mission is to revolutionize how the world engages with ideas and information. For businesses and organizations, engaging customers has never been more critical to their bottom line.  In December 2007 we sponsored a report by the Economist Intelligence Unit into the importance of engagement in the public sector.  According to the press release "eight out of 10 government executives see constituent engagement as important to their agency’s success going forward. Most executives also acknowledge that failure to engage with citizens can hurt an agency’s ability to stay on budget and fulfill its mission." Read the full press release here, or keep up with Adobe's Engagement theme here.