ARena

The 2008 Summer Olympics in Beijing had the world tuning in to watch their favorite sports, athletes and teams - but not just on TV. 2008 saw an explosion in the amount of content being watched via the internet, and Adobe Flash Player was leveraged by both the BBC and China's CCTV.com to deliver both live and on-demand Web video content.

A number of blogs have been posted that might be of interest to you,
including:
John O'Donovan from the BBC and Adobe's Ryan Stewart

Ryan makes some very interesting points, including:
* The majority of online video for the Olympics was delivered in Flash.
* For Beijing the BBC streamed nearly 40 million videos with up to 5.5 million Olympic videos watched each day at an average of around 3
million. In total there were 6.5 million hours of video delivered using Flash by the BBC.
* In the first 10 days CCTV's website streamed Olympic coverage to 100 million people...So in China we'll have 2,900 hours of Olympic content backed up and ready to watch with Flash Video.

You can find more information about the CCTV solution from the Adobe press release, but if you would like further information, please contact me.