September 28, 2006

UK developer event presentations available online

We had a great day at the Adobe UK developer event held in London earlier this month - it was good to see so many new developers interested in Adobe's platform and wanting to know more about Flex and LiveCycle. We've now posted all the presentations and resources from the day online for download. If you couldn't make it on the day then they should give you an idea of the content covered and hopefully we'll see you at a future event...

On that note, in recognition that there are other places in the UK other than London (!), we're hoping to organise some developer evenings in Birmingham, Manchester and Edinburgh over the next couple of months. These events will provide an opportunity to learn more about Flex and LiveCycle, for you to give us your feedback and to mix with other like-minded developers. We're still in the planning stages at the moment, but when I've got some confirmed dates/venues I'll post them here.

September 27, 2006

Y Design Awards - winners announced

The Y Design Awards, part of the London Design Festival and sponsored by Adobe, were launched this year to recognise the UK's leading creative talent demonstrated through the use of digital technology. To co-incide with Flash's 10th birthday all of the entries this year were showcasing content, websites, applications or digital experiences built using Flash.

The award winners were announced on Monday night at a party in London - unfortunately I couldn't be there as I had a schedule clash and was in Munich, but I heard a good time was had by all :) Congratulations to all the award winners, and particular mention to Tim Wong and the team from Rufus Leonard who won the People's Choice Award for the best use of Flash in their work for the Imperial War Museum.

Full details will no doubt appear on the Y Design Awards website in due course, but in the meantime here is the list of winners and links to the winning entries. My personal favourite is the aveaword site for MINI - fill in the questionnaire on the site and send the video link to someone you know, very funny...

BEST GAME DESIGN: David Beckham Academy Touran Challenge, Tribal DDB London

BEST INTERACTIVE SITE: MINI aveaword, glue London

BEST APPLICATION: Discover Pirate Island on Google Earth, Digital Outlook

BEST ONLINE CAMPAIGN (by an agency with 5 employees or less): How does your garden grow?, TAMBA Internet

BEST ONLINE CAMPAIGN (by an agency with more than 5 employees): Royal Marines Recruitment , glue London

BEST NOT FOR PROFIT CAMPAIGN: Talk to FRANK, Profero

BEST VIRAL CAMPAIGN: Freekick Fusion, Inbox Digital

BEST VIDEO: Gangs of London, Mook

BEST TECHNICAL ACHIEVEMENT: Discover Pirate Island on Google Earth, Digital Outlook

PEOPLE CHOICE AWARD: Their Past Your Future, Rufus Leonard

September 11, 2006

@ IBC, Amsterdam - The Flex message is spreading...

I'm currently in Amsterdam on Adobe's stand at IBC - "one of the world's best events for everyone involved in the creation, management and delivery of content for the entertainment industry" - where we are promoting Adobe's broad range of video solutions, including After Effects, Premiere Pro, Audition and Encore DVD. I'm here with Chris Hock, group PM for Flash Media Server and FVSS, talking to customers about streaming Flash video content.

Adobe's tagline for the event is "Video. Here, there, everywhere" and for the first time at IBC the Adobe and Macromedia products are presented together on a single stand, with Flash video positioned centre stage as the best way to deliver rich, enagaging video experiences on the web.

Adobe stand at IBC, Amsterdam

What's this got to with Flex you might ask? Well, even though we are not showcasing Flex on the stand I have been pleasantly surprised by the number of people who have come over to specifically find out more about Flex and how they can leverage Flash video as part of a Flex-based user interface.

Flex is ofcourse a great choice for creating browser-based asset management systems, rich multimedia portals and collaborative video applications - indeed I've been showing a media portal demo application that I built using Flex and FMS here at the show (more about that demo in another post) - but the fact that the word about Flex is spreading to broadcasters and media/entertainment companies so quickly is great news.

Flex media portal

For those customers yet to learn about Flex, the Flash Media Server pod is now also home to the "unofficial" Flex pod as well, with a great number of customers excited to see how rich media applications with Flex can be far more expressive and easier to build than they thought possible.

If you are planning on attending IBC either today or tomorrow please come by the Adobe stand in Hall 10 and say hello....

August 25, 2006

Look who's using Flex in the UK...

With the recent release of Flex 2 and the provision of the free Flex SDK, low-cost developer tooling and optional use of Flex Data Services for applications that require data synchronisation, collaboration/messaging, etc there are many developers and enterprises that are now considering Flex for the first time - in fact to many Flex is a "new" offering in the RIA marketplace.

From a developer perspective, seeing the potential in a new technology and the possibilities it offers can often be dampened when proposing it's use on a project the first question asked by a project manager, IT director or other developers/architects is "Who else is using this technology?" From an enterprise viewpoint there are always concerns with adopting new technologies, irrespective of the licensing costs (i.e. whether it is "free" or has "enterprise" pricing), with security, stability and the impact on the existing infrastructure top of the list.

The good news here is that whilst Flex 2 is a significant release, there are over 600 enterprise/corporate customers worldwide who have built and deployed strategic applications with Flex 1.0 and 1.5. There are case studies, references and customer examples at Adobe.com, but for UK developers considering Flex 2 for a forthcoming project, it might be useful to know about a couple of the high-profile organisations who have already deployed Flex applications in either the UK or Ireland, so that you can answer that "Who else is using Flex?" question if it comes up...

Halifax Bank of Scotland, the UK's largest mortgage and savings provider, uses Flex on the Intelligent Finance website to provide customers with a comprehensive offset mortgage calculator.

Nationwide, the UK's second largest savings provider, uses Flex to provide an interactive savings and investments navigator application, allowing customers to choose the most appropriate financial products.

O2 Ireland, part of the Telefónica group, has built a mobile phone comparison tool, using Flex, as part of their online shopping experience.

Tussauds Group, Europe's no 1 visitor attraction business, enlisted the help of Monochrome to build a single screen checkout experience for the Alton Towers theme park hotel.

Whilst the above are all public facing consumer applications, there are many more customers who deploy Flex-based line of business applications behind the firewall. One such customer that I can mention here is BSkyB, the satellite broadcaster - they have a number of Flex-based applications, including one that enables editors and producers to build, layout and schedule content that is to be pushed out to Sky's set-top boxes (i.e. the experience you get when you press the red button).

As we start to see some of the Flex 2 applications that are currently in development move into production I'll reference them here. If you're working on Flex 2 project and want to let us know about it drop me a note in the comments or to ashorten at adobe.com.

August 24, 2006

Reminder: Enter your Flash work for the Y Design Awards soon

Adobe is sponsoring the 2006 Y Design Awards, which have been launched as part of the London Design Festival. To coincide with Flash's 10th birthday the awards will focus on websites, applications, digital experiences and mobile content created using Flash; but you need to be quick, as you must submit your work by 6th September 2006 to qualify.

Award categories include best game design, best interactive site, best online campaign and best application (a category well-suited to a Flex 2-based submission maybe?). For a full list of award categories visit the Y Design Awards website.

The overall prize for the recipient of the People's Choice award (voted for by the public from the finalists of the individual categories) is an all expenses paid trip to a Flash conference in 2006/2007 for the lead designer/developer, up to the value of £2500.

The awards are open to both individuals and agencies - check out the rules for a full list of entry criteria and the benefits you'll receive from entering.

It is also your chance to get your work in front of Adobe's Mike Downey, as he is on the judging panel...