Y Design Awards - winners announced
The Y Design Awards, part of the London Design Festival and sponsored by Adobe, were launched this year to recognise the UK's leading creative talent demonstrated through the use of digital technology. To co-incide with Flash's 10th birthday all of the entries this year were showcasing content, websites, applications or digital experiences built using Flash.
The award winners were announced on Monday night at a party in London - unfortunately I couldn't be there as I had a schedule clash and was in Munich, but I heard a good time was had by all :) Congratulations to all the award winners, and particular mention to Tim Wong and the team from Rufus Leonard who won the People's Choice Award for the best use of Flash in their work for the Imperial War Museum.
Full details will no doubt appear on the Y Design Awards website in due course, but in the meantime here is the list of winners and links to the winning entries. My personal favourite is the aveaword site for MINI - fill in the questionnaire on the site and send the video link to someone you know, very funny...
BEST GAME DESIGN: David Beckham Academy Touran Challenge, Tribal DDB London
BEST INTERACTIVE SITE: MINI aveaword, glue London
BEST APPLICATION: Discover Pirate Island on Google Earth, Digital Outlook
BEST ONLINE CAMPAIGN (by an agency with 5 employees or less): How does your garden grow?, TAMBA Internet
BEST ONLINE CAMPAIGN (by an agency with more than 5 employees): Royal Marines Recruitment , glue London
BEST NOT FOR PROFIT CAMPAIGN: Talk to FRANK, Profero
BEST VIRAL CAMPAIGN: Freekick Fusion, Inbox Digital
BEST VIDEO: Gangs of London, Mook
BEST TECHNICAL ACHIEVEMENT: Discover Pirate Island on Google Earth, Digital Outlook
PEOPLE CHOICE AWARD: Their Past Your Future, Rufus Leonard