If you do anything in postproduction, odds are you’ve heard of Larry Jordan. Along with authoring eight books, over a thousand technical articles, and a plethora of popular video training programs, he also hosts an Internet radio show called Digital Production BuZZ that draws tens of thousands of listeners each month.
A huge proponent of Adobe Audition, Larry hosts a weekly webinar on postproduction software and techniques. To celebrate his 100th webinar, Larry focused on the latest version of Audition: Fix Bad Audio in Adobe Audition CC.
On top of that, Larry has just released a brand-new training series on Adobe Audition CC, aimed at video editors who want to improve the quality of their sound. We thought this would be a great occasion to talk with Larry and learn more.
Note: Larry Jordan is offering our readers 10% off. See the bottom of this post for your discount code.
You’re based in LA now, but where are you originally from?
I was born and raised in Wisconsin and I’ve worked all over the US: Illinois, Iowa, Kansas, Maryland, Massachusetts, Nevada, and now in California. It seems like I’ve spent my life looking for steady work!
How did you get into production work?
My first job, after graduate school, was for a “Beautiful Music” FM radio station in Rockton, Illinois. I was principally broadcasting to cattle and sheep, which outnumbered the residents there about two to one.
I was a full-time radio jock and having a great time until the program director called me into his office three months after I started. “Son,” he said. (I was younger then.) “You are a second-tenor and we need a baritone. Enjoy the rest of your life.”
Darn! What did you do then?
That quickly, my life as a high-roller in radio died. Fortunately, the same day that I was fired there, I was hired as a video camera operator at WHA-TV in Madison, Wisconsin. I turned my career on a dime, and I’ve been in video pretty much ever since.
During the twenty years I worked in television, I became a member of the Director’s Guild of America and the Producer’s Guild of America. I’ve produced, directed or edited thousands of hours of programming airing on local stations and broadcast networks.
How did you get into teaching people how to use postproduction tools?
About ten years ago, I had the opportunity to start my own company, focusing on training and video postproduction. I’ve been training folks ever since – face-to-face seminars, on-line webinars, and more technical articles than I can count; more than a thousand so far.
What is your approach to training?
I really, really enjoy helping people learn how this stuff works. To some degree I got into this because I seem to have the ability to explain complex technical subjects in a way that makes them understandable to people who don’t have a technical background. Well, that, and the fact that I love to tell stories – and this industry lends itself to all kinds of stories.
I am also a firm believer that people need to understand “why” to do something, and not just “what.” Having context can make all the difference.
Tell us about your new Audition CC learning resources.
I’ve created a complete video training package geared toward video editors that walks you through the entire process of using Adobe Audition CC in a professional workflow.
I originally created the CS6 version of this training as internal training for my staff. We use Audition exclusively during the DigitalProductionBuzz.com’s coverage of the NAB Show each year. We originate more than 100 audio interviews and close to 20 hours of live and recorded programming in four days. We needed something bullet-proof and Audition was it.
Since I needed something for my staff, I figured, let’s do this right. That was the genesis of both our CS6 and CC training for Audition. The new course includes over seven hours of in-depth training and can be played on Windows or Macintosh systems, just like Audition.
When did you start using Audition?
While I work in video, my first love is radio. I’ve always been fascinated with how great sound improves everything. In fact, during the 1990′s I was a heavy user of ProTools.
When Adobe released Audition for the Mac, back with the CS5.5 release, I took note, but didn’t do anything. But then Apple released Final Cut Pro X and killed Soundtrack Pro. Suddenly, I was in critical need of an audio editing program and I turned to Audition. I was blown away by what I found there; especially for video editors.
I began using it daily starting with the CS6 release. It is the core application for my weekly audio podcast – DigitalProductionBuzz.com – our video podcast – 2ReelGuys.com – and actively supports all our video postproduction.
What do you like most about the Adobe Audition CC?
First, its ability to import files from a wide variety of video applications – Premiere, Final Cut, Avid – means that I can recommend it to just about everybody.
Second, is its toolset. There are things we can fix or modify in Audition that just can’t be cleaned up any other way.
Third, is its templates. I do a lot of recording of the same style interviews over and over. Using templates means that I can switch out of one interview and into another in just seconds.
Fourth…. well, my new Audition training that covers more than 200 features in the program. I could literally go on for hours about this.
Why would you recommend someone learn to use Adobe Audition?
There’s only one reason to learn any software, and that is because it enables you to do something that you can’t do any other way.
Adobe Audition enables us to edit, repair, and improve our audio in ways that are not possible in any video editor; and in ways that I haven’t seen possible in another audio editor.
What do you like about Creative Cloud?
For me, the ability to have access to all the programs that Adobe offers, so that I can use the tools I need to create my projects, is a huge benefit.
All my software and files are stored locally so I can take full advantage of the performance my hardware delivers and I don’t have to worry about whether my files and programs are safe.
What is the best thing about the work you do ?
I really like watching the lights come on when someone first realizes they understand something they’ve been struggling with for a while. If I do my job right, the answer becomes so obvious and so easy to understand that my students wonder why they took so long to figure it out.
What really makes me proud are the numbers of my students that write to me and say: “I’ve built my career on what I’ve learned from you.” There just isn’t a higher compliment than that.
Larry Jordan is a producer, director, editor, author, and trainer. Listen to Larry on Digital Production BuZZ, a weekly audio podcast on production and post, and 2 Reel Guys, a video podcast devoted to the aesthetics of visual story-telling. Visit Larry Jordan’s websites at www.larryjordan.biz.
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