Archive for March, 2013

Quick Update: Behance & Adobe (& Some Creative Cloud News)

Scott Belsky, Co-Founder & Head of Behance, VP – Product-Community, Adobe

We became part of the Adobe family a few months ago. While we have a lot of new acronyms and systems to learn, we’ve been pleasantly surprised by the warm welcome and bounty of ideas from across the company. There is also a strong desire to better understand the creative community’s needs, take a more design-centric approach to product, and support the creative process in new ways. Adobe reaches millions of creative people around the world every day, and our team at Behance has the opportunity to help connect the creative world throughout the creative process. We feel at home, and now we’ve got a lot of work to do!

In the year ahead, here’s what you can expect from our team at Behance:

  1. The Behance platform is going to get a lot better, faster, and offer even more exposure for your work. We have a full roadmap of improvements and features that help you connect with your peers and with career opportunity. We’re excited.
  2. We will start integrating some of Behance’s best community features into Adobe tools. Want feedback? Adding new work to your portfolio? We want to make this more efficient and more integrated into your everyday workflow. Stay tuned for updates in May!
  3. We have grand plans for ProSite – and other “Pro” features – that will make Behance a more powerful utility for creative careers. We’ve got a long list of enhancements and features that will bring online portfolios to a whole new level.

We are also working closely with our new colleagues at Adobe to make the “Creative Cloud” offering more integrated into our everyday workflow. For those of you that don’t know, Creative Cloud is a subscription service for all of Adobe’s creative applications (Photoshop, Illustrator, and the list goes on…) for a low monthly fee. Creative Cloud also keeps your applications up-to-date with frequent updates and new features as they are ready (no more waiting 16+ months for the latest and greatest). But the vision for Creative Cloud is about much more than the apps themselves. Ultimately, the service should make the entire creative process more seamless and collaborative. The roadmap ahead is amazing, and we hope to share updates in a few months.

Over time, we also want to offer some of the best benefits of Behance as part of Adobe’s Creative Cloud service. Starting today, ProSite (normally $99/year) will be available at no additional cost for Creative Cloud paid members. For those of you that don’t know, ProSite transforms your public Behance portfolio into a fully customized personal portfolio site with your own URL. You can design an incredible portfolio site that stays in sync with your projects on Behance, increasing your efficiency and helping your work get more exposure from Behance’s 18+ Million visitors every month.

If you’re ready to get started building and customizing your Behance ProSite, just a few quick steps:

  1. Login and go to the Apps page on creative.adobe.com
  2. Find the ProSite icon under “Other Services” and click on the “Get Started” link
  3. You’ll be brought to the ProSite welcome page on Behance, where you can either log in or sign up for Behance to build your portfolio and launch your ProSite when you’re ready

We will be offering additional “Pro” features over the coming year, and these will also be made available to all Creative Cloud paid members. If you want to learn more about the Creative Cloud offering, visit http://creative.adobe.com.

Needless to say, this is just the beginning… Our team at Behance is working on some of the most exciting projects of our professional lives right now. We can’t wait to show you.

Scott & Behance Team

Behind the Project: Facebook Redesign

In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Fred Nerby designed a Facebook redesign concept that has absolutely exploded on the web – over 300,000 views, 15,000 appreciations and counting! He streamlined the experience, adding responsive panels, splitting the News Feed into two columns, for example. Take a deeper look into how this was created below!

What was your inspiration for this project?
As funny as it may sound, the project was not actually inspired by visuals or UI work created by other platforms, but more so a deeper understanding and a personal interest in user behavior. For a while I’ve been researching Systematic Design and what it actually represents and how it’s best applied in the digital space because it’s changed the making of media in the modern world and also how digital agencies are now working.

Understanding behavior and the psychological success behind a platform such as Facebook is crucial before you get in to the creation or execution of design. People around the world are already connected on a personal level with the platform (or the brand that is Facebook) for many different reasons; main factor is that it’s fulfilling a need in people that wasn’t there a few years ago. If you understand the power of systematic thinking then there are ways of drawing that emotional connection out of people with clever design that will make the experience even more powerful and engaging for the user; and that is where it all started.

Can you describe your process in creating this project?
First off, when dealing with a platform such as Facebook, which is heavily focused on a suite of behaviors you need to get an understanding of how to actually design for that. The process of thinking is very different from how people have worked in the past at more traditional agencies. It’s important to understand that most traditional agencies are coming from a pure narrative space where the idea is to interrupt you to think of a brand you haven’t thought about and connect you through a story. Their greatest challenge in the modern world of media right now is to recognize that you can be creative within “Systematic Design”.

For example, the world is embracing the products and media invented in places such as the Silicon Valley (Apple) and the innovation that has been driving such places forward is NOT the innovation of narrative, it’s the innovation and more importantly the understanding of systems and behavior. And today; that has become a creative discipline! Companies like Apple and Facebook are focusing on creating platforms and it’s a new world where you “invent media to frame behavior”, which in itself means that the production is now creative and your relationship with the “making” is very different. If you want your UI to be successful you need to have a solid understanding of all this before you move on to architecture and design when taking on a platform.

All in all, the setup was thought through before I got into the making of design so the overall process of creating the artwork went fairly smooth with a few minor hick-­‐ ups on the way. Again, you can’t jump straight in to a design of such a project without understanding the user behavior and then try to figure things out as you go along. That will never work!

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