In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Katie Tonkovitch is a San Francisco based designer. Her other projects include branding for San Francisco dive bar, The Makeout Room as well as timeline based packaging for those trekking through the Himalayas. We spoke with her about her recent project, Mend.
What was your inspiration for this project?
Most of my projects have an element of sustainability to them. The final form was both inspired and limited by existing within those parameters. I think the creative challenge of
balancing aesthetics and function, of striving for both beauty and reusability, was a lot of what made this project successful.
The limited materials I chose drove the design to a high degree. One of the first things I did was hunt down the reusable containers and recycled papers, and make the decision that I was only going to use black ink. Discovering what typefaces and design elements played nicely within those parameters was a large part of my inspiration. For instance, the choice to use colored thread to color-code the different kits was born out of the fact that I limited myself to a single color of ink.
Can you describe your process in creating this project?
The design brief was the primary challenge. This was a fairly open-ended student project, so I really wanted to have a fully fleshed-out concept before I even began sketching. I wanted to do something in the world of sustainability, and spent considerable time brainstorming about how buying a new collection of stuff could possibly be a sustainable act. It then occurred to me that if that stuff helped you mend what you already had, it would be preventing you from buying things you didn’t need. The driving concept became: Don’t buy more stuff; mend what you have.