A Closer Look with Gabriel Lira

We had the pleasure of interviewing Gabriel Lira, a Brasil based designer who has an incredible eye for branding and a strong entrepreneurial spirit. 

How long have you been in design?
I’ve worked as a designer since 2007, but design has been an important part of my life since I was a kid. I knew from the start that I would use the creative part of my brain to guide me through life. I always liked to draw and when I was a teenager I started drawing rock band’s logos, with inspiration from songs from bands like AC/DC, Black Sabbath and Metallica.

Do your personal projects differ from your professional work? If yes, how so?
Mostly, it doesn’t. The client’s personality is a definitive variable to how the work is going to flow. If the client wants to take risks of developing a cool project, the design process works fine and the result is amazing. The major difference between my personal and professional jobs is the freedom that I have on a project.

What do you think are the most important elements to focus on, when creating a personal website?
There are certain points that have to be taken in consideration, they are: level of experience and the objective of the website. The first one is important to know the level of information in each project and define what content is going to be put in the webpage. On another hand, a experienced professional focused in UX, for example, will have bigger projects in the area and won’t be necessarily showing projects in other areas.

Describe your process when creating this website
The process is very simple and I have been using Design Thinking on all the projects i’ve worked on. Design Thinking can be applied in any area of knowledge. I divide in four steps: Insights, ideas, prototype and realization. Inside each of these steps are applied determined tools that helps me conclude them in a fast and efficient way, however, is not a perfect formula.

What is your daily routine?
Nowadays my routine is simple, I wake up and go to work where I stay during commercial hours. Then I go to the gym and then work on my start up, called Muv Shoes, where I stay until midnight then go back home to rest.

What inspires you and keeps you motivated?
One of the things that helps me keeping motivated is a course on Branding that I have been taking and am now concluding. Behance is another source, I see wonderful works everyday that help me evolve.

What creative project you’ve worked on are you most proud of?
There are two cases that I created that makes me proud, one of them is the brand Janaína Jório and ins a small part of it available in the link: bit.ly/qcBSjp and the other is the one the I work everyday, my start up and cam be followed at www.muvshoes.com.br and soon I will put the whole project in Behance, and everyone will be able to be seen in many curated Galleries.

What are some projects you hope to work on in the future
I hope to work on some projects of big impact in society, relevant projects that have meaning to the rest of the world.

Full ProSite Here.

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