Author Archive: Salonee Bhaman

Behance Testimonials- Daryl Feril

Over the past few months, we’ve reached out to our users for their success stories and we’ve gotten some great responses thus far.  Over the next few months, we’re going to be featuring these stories with the world!

“I opened my Behance account way back 2009 while still in college but was not fully active. I thought some of my works weren’t strong enough to be published, as I wanted to have a solid style before putting it out there.

But after my graduation last year, I posted my 1st self-initiated project “Brands In Full Bloom” (http://bit.ly/LGYttU), which was just an experimentation of a new style I’m working on. To my surprise it was featured on the front page of the site few days after it was published. That project spread like crazy to various fashion blog sites. It led me to my 1st design gig for Line Skis USA and a feature page on Computer Arts magazine.

What’s more astonishing, a few months after that I received an email from luxury advertising agency AR New York, told me that my work was spotted on a random blog site and they wanted to board me on a very big project. They commissioned me to create the illustrations for LVHM DFS Galleria’s Spring/Summer 2013 “Passage To Paradise” (http://bit.ly/10sobEp). The next thing I know, renowned fashion photographer Craig McDean photographed it for the final campaign and can now be seen in 14 countries around the world.

 

Putting your work out there really could jumpstart any career, because you’ll never know who gets to see them – could be an art director from your local design community or even creative directors from international ad agencies.

Hardwork, courage and the exposure I got from Béhance definitely made my dream design career happen.

 -Daryl Feril, Philippined-based designer/illustrator

www.darylferil.com ”

 

Thanks to Daryl for sharing his story.  Want to be featured here or on our Testimonials page?  Visit our testimonials page and share your story!


Behing the Project: “What-If” Movie Posters

In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Peter Stults creates movie posters reimagined for another time and place - like, what would the “Spring Breakers” poster look like if it starred James Dean? Although when Stults first released his work to his personal networks, the response was “like crickets in an awkward silence,” he became an overnight sensation on Behance, going completely viral. He was even recently commissioned to create a movie poster for an upcoming Paul Schrader (of Taxi Driver) movie. 

What was your inspiration for this project?
Since 1999 I’ve been playing with the idea of “what-if” oriented concepts. It first started with making movie posters for books I was reading. Then I was doing posters based on concepts – like what if you had Brad Pitt and Keanu Reeves in some religious thriller? The next step in evolution was making posters for movies featuring a star who was going to be cast, but didn’t get up getting the role. For example, Jack Nicholson as the father in “A Christmas Story” or Tom Cruise as Iron Man. Friends of mine later forwarded me the work of Sean Hartter who crafted the “different era” concept, which greatly inspired my What-if poster making process.

Can you describe your process in creating this project?
Much of it is brainstorming. I’ll be on the subway or walking around, and I first think of a movie, then think of the setting and genre, then the actors. Once I’ve got the concept, I loosely sketch out the poster’s style, thinking about things like horizontal or vertical orientation (depends on the Era). Once sketched out, I look for photographs and images of the actors. I have a collection of pulp fiction books and old magazines and newspapers that I use to derive texture, aged effects and reviewing color spectrum and type face. Most of my posters will start in Photoshop, but I incorporate Illustrator, scanning things in, and even hand-drawing some parts.

Did you expect it to be as popular as it’s been on The Behance Network?
I was absolutely not at all ready for the popularity. I had first passed some of these posters around on Flickr and Facebook and it was the equivalent of crickets in an awkward silence situation. I remember being super proud of my Avatar, Fifth Element and Inception posters, but barely got any “likes.” So, when creating my Behance profile, I did not think anything of them. I was crossing fingers my illustration-based work would get some traction.

Did anything interesting happen as a result of the success of this project? (fans contacting you, job opportunities, blogs picking it up, etc).
When the posters went viral, a whole wave of things took place. The famous fashion store Colette, based in Paris, France, contacted me about doing a show on the posters. I had never done an art show before, so my first show being an international one at a well-known fashion store was not too bad.

Then, I was contacted to create the promotional poster for the upcoming movie “The Canyons,” which is directed by Paul Schrader (writer of Taxi Driver and Raging Bull), screenplay by Bret Easton Ellis (author of American Psycho and Less Than Zero) and starring Lindsay Lohan and adult entertainment star James Deen. So, my first professional movie poster offering being “The Canyons” was pretty phenomenal.

There has been a wave of freelance work I’ve been a part of that have resulted in some cool projects. I’ve been covered in various blogs and online news sources (Huffington Post, Elle, Slate, Premiere, Fast Company, Business Insider, Yahoo Movies, BuzzFeed, Daily What, Flavorpill, Paste Magazine, Laughing Squid and many more). And the results haven’t slowed. I do a “What If” poster each month for the French movie magazine “So Film.” I’m working on a show in England right now and recently I got contacted by a gallery owner in Brooklyn, all for the “What If” posters.

Continue reading…

This Week’s Most Appreciated Projects

Appreciations are a way to send genuine kudos to another creative professional on Behance. This is our community’s way of curating the network, so that the best projects gain the most exposure. Here’s a look at two of the most appreciated projects on Behance this week:


Nina Geometrieva steered clear of the traditional corporate approach when building a full brand identity for OUEN, a human resources outsourcing company. Instead, Geometrieva decided to implement more of a humanist feel to the logo and each application – check out the full project here.


In honor of his late father, Creative Director/Illustrator Kirk Wallace designed this minimal tattoo. Wallace managed to capture the many lessons his father taught him and honor his spirit in this one design -  learn more about his approach, check out his sketches and see the final implementation here.

Live from the 99u conference

The 2013 99u conference is well under way, and the first day has been nothing short of incredible. We started off the day with interactive studio sessions, heard some insightful speakers, and ended with intimate master classes.

Here are some memorable pictures & tweets from an epic Day 1.

Continue reading…

Behance Wins a Webby Award for Self-Promotion/Portfolio

The Webby Awards is the leading international award honoring excellence on the Internet, and we’re thrilled to be included among this year’s incredible list of winners! Behance won the ‘Self-Promotion/Portfolio’ award, which means we’re on the right path to help creatives achieve the exposure they deserve. That said, this is just the beginning and our team is hard at work on a number of updates, projects and new features that we can’t wait to share. Stay tuned!

Learn more about the Webbys and check out the other amazing winners and nominees here.

ProSite of the Month: Band Originale

Each month, our curators select one ProSite to feature as “ProSite of the Month”. Our April pick is Band Originale, a French production company whose visual effects are shown through their work as well as their dynamic ProSite.

Each month, our curators select one ProSite to feature as “ProSite of the Month”. Our April pick is Band Originale, a French production company whose visual effects are shown through their work as well as their dynamic ProSite.

Behance at Adobe MAX

Our team is really excited about MAX this year. We will be unveiling some exciting projects related to Creative Cloud that we have been working on, as well as some Behance integrations into Adobe tools. In addition, our product design team will be running a few sessions on how to make the most of Behance. It will be our first MAX ever, and we hope to see you there!

MAX, The Creativity Conference
May 4-8, 2013: Los Angeles, CA
Creativity powers the world. But what powers creativity? MAX 2013. It’s four days of ideas, inspiration, and a meeting of the best creative minds in the world. Join us, and renew your vows with creativity. Come to MAX to gain the knowledge you need to stay competitive and the inspiration to create your best work. You’ll get a mix of speakers like Paula Scher, Jessica Walsh, Paul Irish (Google Chrome developer), and Behance’s own Scott Belsky, along with the opportunity to attend sessions and labs taught by industry leaders and Adobe experts.

Learn more & register for MAX

Quick Update: Behance & Adobe (& Some Creative Cloud News)

Scott Belsky, Co-Founder & Head of Behance, VP – Product-Community, Adobe

We became part of the Adobe family a few months ago. While we have a lot of new acronyms and systems to learn, we’ve been pleasantly surprised by the warm welcome and bounty of ideas from across the company. There is also a strong desire to better understand the creative community’s needs, take a more design-centric approach to product, and support the creative process in new ways. Adobe reaches millions of creative people around the world every day, and our team at Behance has the opportunity to help connect the creative world throughout the creative process. We feel at home, and now we’ve got a lot of work to do!

In the year ahead, here’s what you can expect from our team at Behance:

  1. The Behance platform is going to get a lot better, faster, and offer even more exposure for your work. We have a full roadmap of improvements and features that help you connect with your peers and with career opportunity. We’re excited.
  2. We will start integrating some of Behance’s best community features into Adobe tools. Want feedback? Adding new work to your portfolio? We want to make this more efficient and more integrated into your everyday workflow. Stay tuned for updates in May!
  3. We have grand plans for ProSite – and other “Pro” features – that will make Behance a more powerful utility for creative careers. We’ve got a long list of enhancements and features that will bring online portfolios to a whole new level.

We are also working closely with our new colleagues at Adobe to make the “Creative Cloud” offering more integrated into our everyday workflow. For those of you that don’t know, Creative Cloud is a subscription service for all of Adobe’s creative applications (Photoshop, Illustrator, and the list goes on…) for a low monthly fee. Creative Cloud also keeps your applications up-to-date with frequent updates and new features as they are ready (no more waiting 16+ months for the latest and greatest). But the vision for Creative Cloud is about much more than the apps themselves. Ultimately, the service should make the entire creative process more seamless and collaborative. The roadmap ahead is amazing, and we hope to share updates in a few months.

Over time, we also want to offer some of the best benefits of Behance as part of Adobe’s Creative Cloud service. Starting today, ProSite (normally $99/year) will be available at no additional cost for Creative Cloud paid members. For those of you that don’t know, ProSite transforms your public Behance portfolio into a fully customized personal portfolio site with your own URL. You can design an incredible portfolio site that stays in sync with your projects on Behance, increasing your efficiency and helping your work get more exposure from Behance’s 18+ Million visitors every month.

If you’re ready to get started building and customizing your Behance ProSite, just a few quick steps:

  1. Login and go to the Apps page on creative.adobe.com
  2. Find the ProSite icon under “Other Services” and click on the “Get Started” link
  3. You’ll be brought to the ProSite welcome page on Behance, where you can either log in or sign up for Behance to build your portfolio and launch your ProSite when you’re ready

We will be offering additional “Pro” features over the coming year, and these will also be made available to all Creative Cloud paid members. If you want to learn more about the Creative Cloud offering, visit http://creative.adobe.com.

Needless to say, this is just the beginning… Our team at Behance is working on some of the most exciting projects of our professional lives right now. We can’t wait to show you.

Scott & Behance Team

Behind the Project: Facebook Redesign

In this series, we’ll look deeper into some of the projects on Behance.net that were especially admired in our community. Fred Nerby designed a Facebook redesign concept that has absolutely exploded on the web – over 300,000 views, 15,000 appreciations and counting! He streamlined the experience, adding responsive panels, splitting the News Feed into two columns, for example. Take a deeper look into how this was created below!

What was your inspiration for this project?
As funny as it may sound, the project was not actually inspired by visuals or UI work created by other platforms, but more so a deeper understanding and a personal interest in user behavior. For a while I’ve been researching Systematic Design and what it actually represents and how it’s best applied in the digital space because it’s changed the making of media in the modern world and also how digital agencies are now working.

Understanding behavior and the psychological success behind a platform such as Facebook is crucial before you get in to the creation or execution of design. People around the world are already connected on a personal level with the platform (or the brand that is Facebook) for many different reasons; main factor is that it’s fulfilling a need in people that wasn’t there a few years ago. If you understand the power of systematic thinking then there are ways of drawing that emotional connection out of people with clever design that will make the experience even more powerful and engaging for the user; and that is where it all started.

Can you describe your process in creating this project?
First off, when dealing with a platform such as Facebook, which is heavily focused on a suite of behaviors you need to get an understanding of how to actually design for that. The process of thinking is very different from how people have worked in the past at more traditional agencies. It’s important to understand that most traditional agencies are coming from a pure narrative space where the idea is to interrupt you to think of a brand you haven’t thought about and connect you through a story. Their greatest challenge in the modern world of media right now is to recognize that you can be creative within “Systematic Design”.

For example, the world is embracing the products and media invented in places such as the Silicon Valley (Apple) and the innovation that has been driving such places forward is NOT the innovation of narrative, it’s the innovation and more importantly the understanding of systems and behavior. And today; that has become a creative discipline! Companies like Apple and Facebook are focusing on creating platforms and it’s a new world where you “invent media to frame behavior”, which in itself means that the production is now creative and your relationship with the “making” is very different. If you want your UI to be successful you need to have a solid understanding of all this before you move on to architecture and design when taking on a platform.

All in all, the setup was thought through before I got into the making of design so the overall process of creating the artwork went fairly smooth with a few minor hick-­‐ ups on the way. Again, you can’t jump straight in to a design of such a project without understanding the user behavior and then try to figure things out as you go along. That will never work!

Continue reading…

From 99U // Picasso, Kepler, and the Benefits of Being an Expert Generalist

99U is Behance’s education arm, where we share tips & insights on making ideas happen. Through a web magazine, bestselling book and annual conference, we share best practices from the world’s most productive creative people. 


Illustration: Oscar Ramos Orozco

One thing that separates the great innovators from everyone else is that they seem to know a lot about a wide variety of topics. They are expert generalists. Their wide knowledge base supports their creativity.

As it turns out, there are two personality traits that are key for expert generalists: Openness to Experience and Need for Cognition.

Openness to Experience is one of the Big Five personality characteristics identified by psychologists. The Big Five are the characteristics that reflect the biggest differences between people in the way they act. Openness to Experience is the degree to which a person is willing to consider new ideas and opportunities. Some people enjoy the prospect of doing something new and thinking about new things. Other people prefer to stick with familiar ideas and activities.

Keep reading the Benefits of Being an Expert Generalist here.