CTIA: Day 1 – Arrival & Parties

Yesterday, I arrived at CTIA (Cellular Technology Industry of America) conference in “Sin City”, Las Vegas. Here’s my initial reactions and what I’ve seen:
1) Not much …
Not much yet, to be honest, since I arrived around 2:30 pm and went straight to meetings
2) Focus on business of mobile …
The focus this year seems on the business of mobile, and not so much the technology. Many companies announcing relationships, partnership, agreements to develop content, services, and better capabilities for mobile phones (see the Adobe announcement on Verizon here). This is good news, because sometimes these shows get bogged down with “cool tech” that you loose site we’re here to build a strong industry that leverages great hardware and software for the benefit of consumers.
3) Most meetings happen impromptu or at parties …
There was no less than 6-10 parties tonight, and there was no way you could make it to all of them. However, its critical to plan your party strategy because its where a lot of business gets done. My two stops of the night were at the Motorola mixer featuring John Legend (don’t ask me who he is, I’m not that cool to know) and the Motricity & BET “over-the-top, out-of-this-world” blow out featuring Doug E. Fresh and Busta Rhymes (ask me who he is, because he kicks some major booty). Much fun was had by all, and that’s all I’ll say. :)
For Adobe, the key take-aways were …
- You’ve hit a home-run with Verizon, and everyone is talking about it
- Mobile companies are scrambling to figure out how to have a story involving Adobe products
- The U.S. market will arrive for Flash Lite, and it will not be televised, it will be mobile ;)
- People, thankfully, expect the level of execution that Adobe has already set a precidence for, but it shouldn’t hold off our intensity to exceed expectations
That’s all for now, more coming on Day 2 soon ..