Lifting the Veil

It is exciting to be part of the initial wave of corporate bloggers here at Adobe. OK, OK, I’ll say it: it’s about time! Actually many of us have been personal bloggers, Adobe hosts user to user forums, and Adobe employees also participate in many external forums and lists. So fostering corporate blogs is seen as an incremental step in communication, not a radical change. Yet I know that to some, Adobe has appeared somewhat opaque in its internal workings, if not out and out secretive. I’m hopeful that through blogging we will expose more of us to more of you in the community (and visa-versa) and help change that perception.
I’m responsible for platform product management at Adobe, which includes product strategy & requirements for our desktop and mobile Reader and PDF technology. While I’m always interested in how we can improve the end user experience, I have a particular interest in developer concerns and I expect this space to cover a relatively broad set of topics ranging from open source to web standards to rich-client applications. If you’re looking for Reader power user tips or PDF format arcana this will probably not be the Adobe blog of choice.

5 Responses to Lifting the Veil

  1. Paul Kim says:

    Bill —
    It’s amazingly exciting to see Adobe take this step. Congratulations to you and the rest of the Adobe bloggers for opening up to our community this way.

  2. Chris Simmons says:

    Welcome! What a breath of fresh air!

  3. Welcome, Bill! I look forward to keeping up with your feed. 🙂
    -Steve N.
    Platform Strategy PM for BOBJ

  4. Dave says:

    I hope that this is a good sign for the future take over of Macromedia and therefore their User Group program?