Bill McCoy

March 12, 2007

Ad Age: Print is Dead (Not)

Interesting article -"Is Print Dead? Not on Your (Second) Life" in Advertising Age. In the process of arguing for the future viability of print, author Robin Steinberg acknowledges the increasingly critical role of digital content. It's no longer a "print industry", so "Is Print Dead?" is really the wrong question, even though the answer is a resounding "No". Via (ironically) the Print Is Dead blog and Peter Brantley.

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