NY Times Reader 2.0 – now built on AIR

NY Times today launched the Times Reader 2.0, built on Adobe AIR, with significant involvement from folks here at Adobe. A “killer app”? Well, newspapers face fundamental business model challenges that arguably transcend the reading experience, so I’m not sure I’d go that far. But as a beta tester I found I definitely preferred it to just viewing articles on the web, and it shows the power of Flash for enabling rich media, interactivity, and a more engaging overall experience.
A side note: the Times Reader 2.0 utilizes new text capabilities in Flash Player 10 (and the latest AIR release) as well as an Adobe enabling component, somewhat uncreatively named the Text Layout Framework (TLF). While the Times Reader 2.0 runs as a standalone app via AIR, at the recent Tools of Change I showed for the first time a sneak peak of a browser-based renderer for native EPUB using FP10 & TLF. Stay tuned for more on this.