Skyrocketing Growth in Smartphone eBook Adoption

A recent report by mobile analytics concern Flurry (covering 60M users) indicates that in the US eBooks on smartphones now have “nearly three million active users”, with “steep growth, over 300% from April to July”. Of course the bulk of this growth coming from iPhone & iPod Touch: the Flurry report notes that, per Apptism, “eBooks represents the second-largest category in the App Store, with 14% share, only behind Games, which comes in at 19%”