Adobe and Barnes & Noble eBook Collaboration

Adobe and Barnes and Noble announced today a partnership to advance the open eBook platform standard. This was part of a broader announcement by B&N featuring their new nook device – which is very sweet – definitely the highest techno-lust quotient of any eReader device to date.
The adoption of EPUB, PDF & ACS4 by B&N is an extremely significant milestone. First, it puts to rest concerns that B&N would adopt EPUB as a base format but frustrate consumer expectations of interoperability and confuse the marketplace with a non-interoperable content protection solution based on their Fictionwise eReader acquisition. Instead, B&N is adopting the cross-platform Adobe solution that is already used by Sony, OverDrive, and nearly a hundred others. And, by adding support for password-based content protection for EPUB, Adobe is addressing the need to deliver a more lenient “social DRM” option as part of our solution. And from the perspective of the overall ecosystem, today’s announcement is huge: we have, within the last two months, seen two “legacy” proprietary eBook formats – BBeB and eReader – superseded by the open standard EPUB solution with Adobe’s cross-platform content protection. In essence, there is now a clear “DVD of eBooks” format standard, and everyone significant has adopted it (with now only one remaining exception).
This partnership is a double win-win: a win for both companies involved, as well as for the rest of the ecosystem and consumers. It’s clearly a good move for B&N and Adobe, it’s going to help accelerate consumer adoption of eBooks by cementing the standard eBook platform – EPUB and PDF with the option of ACS4 DRM – and giving consumers content portability across their choice of devices.
While Adobe and Barnes & Noble work at very different levels of the value chain, I feel we really have a shared vision, one that William Lynch, President of BN.com, emphasized at the nook launch: “Any Book (Magazine, or Newspaper), Any Time, Anywhere (On Any Device)”. Today, we all took a big step towards realizing this vision.