Archive for November, 2009

New blog: Books 2.0

As noted earlier, I will be leaving Adobe soon. I will continue to write about digital publishing on a new personal blog, “Bill McCoy: Books 2.0″. From my introductory post there:

…my work at Adobe these last three years has been centered around a relatively prosaic objective: establishing open standards that enable multi-channel/cross-device distribution of eBooks. For all intents and purposes, this work is done: epub is now firmly established as the industry standard for reflow-centric eBooks. That took a considerable effort, on the part of many people, and I’m really proud that we did it. But… that was the easy part: essentially migration of print to digital. epub does take portable documents to the next level – breaking past beyond PDF’s paper-replica model. But that’s only the beginning of the fundamental reinvention of the book that digital content and the Web will enable. In other words: now it’s really going to get interesting. I expect my future work, and this blog, to focus on this transformation.

To all of you who have checked in with me these last few days – thanks! Restructuring is always tough, and my thoughts are with other affected friends and colleagues, but on balance this is a positive transition for me personally. And that Adobe is expanding its investment in digital publishing should be the high-order bit for customers and business partners. The incredible team I’ve worked with now has significant additional resources and enhanced business focus.
Signing out here.

Leaving Adobe

I will be leaving Adobe in the near future to pursue other opportunities “to be determined”. It’s been a heck of a ride these last several years! I’m particularly proud that epub is now firmly established as the open standard eBook format, with a boost from Adobe’s leadership in IDPF as well as from the solution set that we’ve put in place including Adobe Reader Mobile SDK, Adobe Content Server, Adobe Digital Editions, and the authoring support in Adobe InDesign.
While my transition comes as Adobe is restructuring, it’s really more about Adobe creating a new, expanded organization focused on digital publishing media monetization. My team is the nucleus of this group, and the additional wood that Adobe is putting behind this arrow should be great news for our customers and business partners. We’ve got a lot of exciting stuff on our roadmap, and it’s been an exceptional honor to have worked with such an incredible group of people. But, it was a logical time for me to move on.
I will be taking a little bit of time off, but there is no doubt that I’ll continue to be involved in the future of digital books, especially where that future intersects with web standards and open source. I believe that Adobe will continue to play a critical role as an enabler of interoperable solutions, but I also believe that the community needs to stay vigilant to ensure that for-profit corporations don’t just talk the talk about being open, but also walk the walk. I’ve certainly tried my level best to do this from the inside, but look forward to the opportunity to push for open standards and interoperability from a completely neutral perspective. I can be reached at whmccoy “at”