Side Businesses and the Fascinating Midwest

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On the left is an example of how we’re keeping Production Studio fresh in peoples’ minds. On the right is an example of Sao Paulo’s strange fascination with the U.S. Midwest.

Despite what it may look like, no, Adobe has not branched into the food services business in South America. This was just a neat “movie-themed” idea for the Adobe Production Studio launch seminar in Sao Paulo. The photos on the right are from Sao Paulo as well, where in a 2-block radius you have a neighborhood called Indianopolis & a building called Minneapolis. There is also a neighborhood called Brooklin nearby. Bizarro world — that’s gotta be it. I was expecting to see the Brazilian version of myself to walk past on the streets, and then that would’ve been it, straight to the nuthouse for me.