The Traveling Launchpad

You know the old expression “don’t make a big production out of it”? Well that’s one expression I’ve never heard uttered at Adobe. We go all out at our launch events, and the ones I’m currently presenting at in Asia are no exception.

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Aah, what a beautiful sight, the brand new CS3 boxes neatly stacked at the entrance to the Raffles Convention Center in downtown Singapore (there’s really not much else in Singapore other than downtown, it’s pretty compact). The next thing you encounter is the registration table.

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After a chat with the charming receptionists you’re admitted to the inner sanctum to explore new technologies from Adobe’s partners.

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Of course, you can buy any Adobe product you want (normally at a special “event discount” price) from our local resellers. There are also special promotional offers to entice you.

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I still don’t really know what to make of that one. “CS3 Musketeers”? Some things are definitely different in this part of the world.

After you’ve mingled, checked out the technology exhibits, and had a tea or coffee, it’s time to enter the ballroom, take one of the 1,000 or so seats, and see some of the great new features in Adobe Creative Suite 3. I’m writing this in the ballroom right now as we are finishing setup before the doors open.

Plus ça change, plus c’est la même chose.