If you’ve read my blog in the past (and by past I mean WAY in the past, since this is my first posting since July) you’ll notice that it has a new name. Well, I’ve taken on a new role at Adobe and it’s still to early to talk about what it is (hi-tech is such fun that way). The name of the blog might tip you off to what general area I’m working in, but for now I’m keeping my mouth shut.
The combination of my new gig, which has me working out of an office 5 days a week for the first time in YEARS, and this little project pictured below, has kept me far, far away from the blogosphere. I’m really happy to be back.
That’s my son Theo, who’s the biggest joy of my life, ever, and also the source of some of those lines on my face. The sleep deprivation is kind of like being jet-lagged all the time (which I’m pretty used to anyway).
So it’s a “Web TV” blog now, eh? Well, my philosophy is that production methods should be the same whether you’re going the traditional route of video distribution or you’re planning to chuck something up on YouTube. Because something is “for the web” doesn’t mean you should cut corners on production values. In fact, the way you rise above the fray is to have better looking content than everyone else. So as far as production techniques go I’m still going to be focusing on that alot.
The encoding, distribution, and playback pieces of the web TV puzzle can be confounding to those of you that come from a traditional video background, so I’m going to be focusing on that as well. These areas of technology are still in a great deal of flux — the fact that the 4 major TV networks in the USA have completely contradictory strategies for their online video presence is a good testament to this. This article from Forbes.com features interviews with the heads of the online divisions of ABC, NBC, CBS, and FOX so you can read it all for yourself. There’s still a long way to go..
But I’m a true believer of being in the right place at the right time, and the fact that Adobe is the only company with a complete capture-to-consumption workflow for web video puts me (and you) in a pretty good place to do some amazing things with this technology. We just announced a long-term strategic partnership with the BBC which will now be using Flash Video as it’s online distribution format, as well as Premiere Pro and CS3 Production Premium as their main post-production toolset (which they’ve been using since earlier this year). The Adobe Media Player went into public beta earlier this month (click the link and download it from Adobe Labs today!). And there are so many things coming down the pike that I’m finding the “perfect storm” is swelling on a daily basis right here in my own backyard at 601 Townsend Street. Stay tuned and enjoy the ride.