Archive for July, 2008

Behind The “Behind The Scenes”

A great resource if you’re just getting started with Adobe’s digital video & audio tools is the Adobe TV show Adobe Beginner Classes (hey, I managed to use “Adobe” three times in the one sentence — wait, that’s four times!).

Dennis Radeke, the host of the series (and one of Adobe’s top experts in the field) presents a new episode every 2 weeks. But if that’s not often enough for you, check out his “Bootleg Versions” which are shorter episodes created in a more “run and gun” style. Today on Adobe TV you can watch his first Bootleg Version, in which he shows how he places himself on a virtual set using Adobe Ultra CS3.


Ultra is an often-overlooked tool in CS3 Production Premium that came to Adobe by way of our acquisition of Serious Magic. It includes a virtual set library along with one of the most easy-to-use chroma keyers on the planet. It’s specifically designed to pull chroma keys on “less than optimal” footage.

Take a few minutes to watch the video and you’ll see how it all works.

Future Gold

What do you get when you put some of the world’s best young creative minds into a hotel room in Miami Beach and give them 24 hours to create an advertising campaign for Adobe?


Well, you do wind up with some rather interesting ideas, that’s for sure. Today on Adobe TV, you can watch Episode 2 of the Clios Future Gold Challenge which documents a competition in which we invited 12 of the best young creatives from around the globe to compete in an exciting (and exhausting) 24-hour advertising challenge. In this episode the teams pitch their ideas to a panel of ad-industry veterans and face instant elimination. Kind of an “American Idol” scenario for the creative set.

And based on some of the ideas presented I can make a pretty good guess as to what went on behind the doors of some of those hotel rooms.

This series is part of the Designing Minds program on Adobe TV, which profiles some of the top designers working in the field today. If you’re a designer, or have an interest in design, it’s a definite must-see.

Learn Lightroom 2.0

Adobe Photoshop Lightroom 2.0 launched today, and Adobe TV is your free ticket to a tour of what’s new.


Check out these 3 videos, presented by the venerable Julieanne Kost (host of The Complete Picture on Adobe TV), to learn all about a bevy of new features and improvements including enhancements to the Library Module, non-destructive localized color-corrections, tighter integration with Photoshop, and updates to the Print, Slideshow, and Web modules. It’s the best way to learn about this exciting update to an already solid tool for photographers.

You can also take Lightroom 2.0 for a free 30-day test drive, just click the “Try” link to the right of any of the Learn Lightroom 2.0 videos and you’ll be taken directly to the free trial download page.

Big thanks to our friends over at Software Cinema for producing these great videos.

A TV Addict’s Candy Store

As a kid, I spent a lot of time in front of the TV. A LOT of time. Then I grew up and married a woman who grew up in a house without a TV. When our son was born last year, we started talking about how we were going to deal with the “TV or no TV for the kids” issue.

Then we moved to a new house and decided not to get cable or satellite service — leaving me to get my TV fix solely from online offerings. Heck, 99% of what I’m interested in is available online anyhow (primarly baseball games and new episodes of The Simpsons). Can a recovering TV addict survive without a “traditional” TV set in the house?

When I tell my friends & colleagues that I don’t have a TV anymore, I get funny looks. After all, I founded and run Adobe TV and spent many years working in the TV and video fields. I think I have one of the best jobs in the world right now — I get to run an online TV network that educates and inspires users of Adobe software. I get to be involved in every aspect of the process of planning, producing, and delivering loads of great content. And none of it is going on “traditional” TV.


But I do miss some aspects of my previous job @ Adobe, especially the parts involving direct communication with all of youse guys. So I decided to resurrect my blog as a means of telling you what’s up at Adobe TV. We typically publish between 2-6 new videos every weekday — a considerable amount of content (to put it in perspective, we launched Adobe TV on April 9 with 210 videos — and today we’ve got over 440). So I’m going to be writing about new videos we have coming online, and will also be throwing in some tidbits on how we use our own technologies to put it all together.

And if you haven’t watched Adobe TV yet, what the heck are you waiting for?