Future Gold

What do you get when you put some of the world’s best young creative minds into a hotel room in Miami Beach and give them 24 hours to create an advertising campaign for Adobe?

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Well, you do wind up with some rather interesting ideas, that’s for sure. Today on Adobe TV, you can watch Episode 2 of the Clios Future Gold Challenge which documents a competition in which we invited 12 of the best young creatives from around the globe to compete in an exciting (and exhausting) 24-hour advertising challenge. In this episode the teams pitch their ideas to a panel of ad-industry veterans and face instant elimination. Kind of an “American Idol” scenario for the creative set.

And based on some of the ideas presented I can make a pretty good guess as to what went on behind the doors of some of those hotel rooms.

This series is part of the Designing Minds program on Adobe TV, which profiles some of the top designers working in the field today. If you’re a designer, or have an interest in design, it’s a definite must-see.