Greenbuild Conference Report
Can you say Platinum??? Even more, we have achieved Platinum status on all three of our corporate towers in San Jose. Not only that, we were the firsts ones to do it. For those of you who are not familiar with what I am talking about, Platinum in the highest status you can achieve for "LEED" certification through the U.S. Green Building Council. The certification process was designed to promote building that is economically profitable, environmentally friendly, and healthy and productive places to work. The ratings to achieve this status are based on six categories: sustainability; water efficiency; energy efficiency and atmospheric quality; use of materials and resources; indoor environmental quality; and innovations in upgrades, operations and maintenance. A lot of attendee's at the conference were seeking ways in which they can improve their facilities and we were there to tell you how we did it.
The second reason we were there was to become LEED certified you have to use our technology. For those of you who have taken part in the process, you should have recognized the forms that you were filling out. As part of the LEED-Online, you simply fill out information in a pdf form and submit for approval. On the backbend our LiveCycle technology routes the form for the appropiate review and approval. By using Adobe's technology for this process, it makes is a seamless experience to where you are not having to focus on the technology and it allows you to focus on the content to achieve LEED Certification.
Last but not least, has anyone heard of Adobe Acrobat? What a lot of people do not know is that for the last 3 years we have been putting specific functionality into Acrobat to meet the Architectural, Engineering and Construction industry's needs. At the conference we were showing several different ways you can use the application to further increase you efficiency in your day to day job duties. Many of you were impressed by Acrobat 3D, which allows you to convert your 3D models into a pdf format and still have full 3D interaction with the model. On top of that it gives you on average a 100x compression, and anyone with the Free Adobe Reader can also view and interact with the model. Also, pdf gives you the ability to have a paperless workflow. If you noticed we did not have one piece of marketing literature in the booth. We were able to give you all our information on a thumb drive to further promote the Green initiative.
Several of you who attended were frustrated at the conference logistics. The conference has had record growth in the last couple of years. If you look at the "green construction" industry in general it is currently a $20 billion dollar market and projected to grow to $60 billion by the year 2010. A lot of you were not able to obtain your badges due to the 2-3 hr wait. We are now in the process of putting your information in by hand for the software give away's that we were conducting at the booth. Hopefully in Boston next year they will have the logistics worked out for the record number of attendee's.
Have fun,
Jonathan