We are XD Brand.
XD is Adobe’s experience design organization. We are a small group of designers within XD whose task it is to:
- Work closely with our Brand Strategy group to develop the broad strokes of the visual brand architecture—starting with the overall organization, and extending to product marks, colors, treatments, typography, etc.
- Determine how that system will play our inside of our products. This includes brand points such as the product icon, launch experience / splash screen, installation experience, file icons, etc.
- Create all of Adobe’s product marks.
- Execute the actual assets for in-product use. We produce about 10,000 individual assets in a given year.
- Advise and collaborate with other teams within Adobe on brand execution. Among these is the marketing department who produce all of our product imagery, including boxes, video, ads, and the like.
There seems to be endless curiosity about the work we do, and we’re hoping to have an ongoing dialog about it with you. We’re designers first, so our focus will be on design and process, but we hope that non-designers will find value here as well.
By Alvaro Niño September 18, 2012 - 6:36 pm
Hi!
I have to say that your job is inspiring. You are very creative and, with that, you inspired me to be always new and try new things. All your designs are unbelievable -almost- every year. The ones I love the most are the splash screens, please keep up the work with those.
And of course, working a big company like Adobe, making all the designs, is inspiring itself.
I hope you read all comments, and take care of every one. The opinion of the people is important and you could even find great ideas for your designs – check the CS6 Desktop Brand System article.
Amazing job! Keep doing that stuff.
Thanks for bringing us (at least me) the colorful and delightful experience of the product design.