I was on the phone recently with one of our customers. The customer was a mid-sized engineering company in the south central US. The person with whom I was speaking was their director of design automation. The topic of our conversation was their use of Adobe Acrobat, its use within their organization, who uses what features and why, etc. Just by chance we started discussing the actual mechanics of PDF creation, specifically with in AutoCAD, and I mentioned to him that there's lot of good functionality in those Acrobat menus in the top of most applications, as a matter of fact it's the way the Adobe expects its users to interact with Acrobat.
For those not familiar with the menus to which I'm referring... when you install Adobe Acrobat Standard, Adobe Acrobat Professional or Adobe Acrobat Pro Extended, Acrobat will not only be represented on the desktop in the form of a shortcut, but it will also appear as a menu in the UI of most of the applications which are installed on the computer. These menus are called the Adobe PDF Maker Menus and they contain different types of PDF related functionality based on the application where they are found.
The customer with whom I was talking was aware of these menus, however he said that their corporate policy was to disable those menus when installing Acrobat. This is truly unfortunate because his company was in effect paying for a product but removing access to it upon installation. "But they can still print and plot to pdf" was the customer's response... "well yes but it's not that simple" is what I responded.
What I meant was Yes, a user can still create a pdf from most applications by printing the file to a pdf, just as they would print to a printer. The Adobe PDF engine shows up as "Adobe PDF" in the list of printers. However what most people do not know is that the distiller engine that shows up in the printer list is a very basic pdf creation path and is very different from the pdf creation engine that is the target of the Adobe PDF Maker Menus. It's this PDF Maker functionality that you are really paying for when you buy Adobe Acrobat. This PDF Maker rendering engine makes a more accurate and smaller PDF than the File>Print to PDF method. This is particularly evident when you are making a pdf of complex file types like PowerPoint and AutoCAD. These file types contain objects that the Print to PDF path just can't understand and doesn't render particularly well. These differences became clearly evident to me when I ran a series of tests with a customer CAD file a few years back when we released Acrobat Professional 7. Pro 7 was our first release of Acrobat that attempted to directly address the needs of the AEC professional and I wanted to see the capabilities for myself. I took the CAD file and plotted it to pdf as both 24X36 and 11X17, and then took the same file and used the PDF Maker functionality and printing to those same sizes one more time. (The same PDF Maker functionality can also be accessed via buttons on a special Acrobat Toolbar in AutoCAD). The PDF Maker files were not only 75% smaller than the associated Print/Plot to PDF version, but the PDF Maker versions were also higher quality (archs and letters were cleaner), more accurate, (fills, line weights were represented more accurately), and the files has more functionality, (the text was searchable in the PDF Maker version). I'm not sure if my contact had the power to change the corporate standard but its my mission right now to make sure everyone that I talk to is aware of this functionality and doesn't make that same mistake.

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