(OT) Dr. Pepper Tries to Cash In On Weblogs

I don’t know about you guys, but I can certainly use a break from discussions about ColdFusion, Flash, RIAs and the Macromedia website for a few minutes, so now for something completely off-topic. It seems that Dr. Pepper is trying to cash in on the popularity of weblogs, and in particular, on the creditability of weblog authors. Rather than paying movie stars or sports figures millions to hold up a bottle of carbonated sugar water and smile, they are experimenting with paying a bunch of kids nothing to post about it on their weblogs:

http://www.msnbc.com/news/879490.asp?cp1=1

Maybe I’m just bitter because I wasn’t invited to promote “Raging Cow” in exchange for a hat.