Google to Place Ads in Feeds

Google AdSense is now offering authors of syndicated content a way to monetize their feeds through the new AdSense for Feeds program (in beta, of course). So if you use an aggregator to help you get away from the clutter of internet advertising, sorry, but you’ll have to think of something else.

I’m not criticizing the program, though. Nobody has to put ads in their feeds, and nobody has to aggregate feeds with ads. And I’m all for website owners generating a little revenue (or a lot) from the sites they put so much time and energy into. I just think it’s a little humorous how whenever something starts to take off, it’s only a matter of time before it is infused with advertisements. I predict in six to nine months, the majority of feeds you aggregate will be showing ads, just like Slashdot is already doing, and I further predict that the majority of those ads will be served by Google.

So how many of you will put ads in your feeds? Will you continue to aggregate feeds with ads in them? And what impact will this have on web-based aggregators like MXNA? I’m going to have to give this some serious thought.