Adobe MAX 2010 – The Aftermath

Every year we have a habit of saying, “Best MAX Ever!” but this year’s MAX was pretty special even for MAX.

And starting things off with our biggest Community Summit ever was even more special. We had 200 community members face-to-face for the first time (and even more than that at the community welcome reception that evening). User Group Managers and Adobe Community Professionals from all around the world met with us, other members of the Adobe product and evangelism teams, and most important with each other, for hours of talk on a range of topics.

Community Summit 2010

Somehow I managed to not take any photos of the community reception at Lucky Strike, but that event was even bigger, as community folks who’d been involved in other Day Zero activities joined the fun.

As Day 1 of MAX dawned, it was really special to see that the Summit got a nice highlight in the Keynote Pre-Show. If you missed this, watch the first 10 minutes of this video (and stay for the rest if you haven’t seen the keynote yet….):

And then the madness of MAX began in earnest. Each MAX is a crazy, chaotic time, full of conversations and reunions with friends and colleagues from all over the world. There’s never enough time to see all the people you wanted to see or do all the things you wanted to do. Although the format of MAX is the same very year, with 4,600 people attending, each person’s MAX experience is unique.

So rather than give my narrow view of what MAX 2010 was like, I’ll share a bunch of community links to give their impressions of this year’s MAX (and if I missed anyone please add your link in the comments!). These are in no particular order.


Jonathan Campos
Steve Rittler compared MAX 2010 to the 1939 World’s Fair
Jeffry Houser – The Flextras MAX Wrapup
Darren Osadchuk
Dustin Tauer’s MAX posts
Our friends at EffectiveUI were blogging away (thanks for the links, RJ!)
James Lockman’s wrapup
en Espanol, César Alexánder Frick Mijares
MAX Speaker David Hogue has two follow-on posts here and here
Demian Borba tried his hand at live-blogging
Brian Rinaldi works for Adobe now but his post has a good community focus so I’ll add it too 🙂
auf Deutsch, Constantin Ehrenstein
MAX first-time Adam Tuttle’s report
Chris Georgenes
Mark DuBois asks: Why MAX?
Max Dunn
Nick Kwiatkowski’s report
Matthew Keefe did one post per day at MAX
Tom Ortega thinks it’s a great time to be a developer
The inimitable Cold Fusion Jedi, Raymond Camden, has 6 different posts on MAX, all listed here.
and Rich Tretola did 5 MAX posts. Link to the final one is here and you can click backwards to see the rest.


RIA Radio: MAX Day 1 (and more to follow)
The Flex Show – Adobe MAX Interviews
Paul Cracknell’s MAX Video Diary

We also got a large number of thank-you noted from community members after MAX. It’s hard to put into words how grateful and humbled we are by seeing that feedback; it’s the fuel that helps us do what we do every day.

With permission of the author, I am sharing one of the notes, because it so perfectly captures what we hope everyone will experience as we plan MAX each year:

First of all, this was no doubt, the best MAX ever. In fact, I’ll go ahead and say that it was the best conference I’ve ever attended, period. Well, except maybe for my first Macworld back in the 90’s…

Secondly, while there were 4500 people at MAX, I have to say that being a member of the ACP team was really something.

I may be considered a rock star, but that’s usually in the greater setting of a design-centric universe. While Adobe is certainly trying to offer a value-add for creatives at MAX, the conference is predominantly focused on developer technologies. So I still have that feeling of an outsider looking in.

As a member of the ACP team, walking around with the Community Leader pin/magnet, and wearing the green lanyard, I not only felt on top of the world, I also quickly recognized other team members. And I felt like I belonged. And it was really nice. You know, kinda like… community 🙂

I’m thrilled that I had the opportunity to meet with so many of the folks in this group — it was worth going even WITHOUT having walked away with a Droid2 phone and a Google TV 🙂

Thank YOU, Mordy. And to everyone who attended. We loved every second of it.

Now, about that 2011 MAX plan……

2 Responses to Adobe MAX 2010 – The Aftermath

  1. Polly B says:

    A Newbie’s Experience at Adobe MAX – read Avoka Blog and find out our experiences and highlights of the event – including interactive statements, Day, and multi-screen experiences.

  2. We had also a Turkish ‘after MAX coverage’ in a Adobe Connect session for Turkish users and you can reach the recording via

    Please do not forget to check AdobeMAX photos on Flickr group on the following link. 🙂

    You can join the Flickr group and tag photos or put notes.

    Thanks again to the Adobe Team for their great work and support! See you next time! 🙂