|I recently had the opportunity to attend the LA Web Professionals User Group’s Design camp at the Barnsdall theater (BGT) in West Hollywood on 15Nov2012. LAWEBPRO is an interesting User Group: they are very large (over 900 FB members); they run very large events (often 300+ attendees); and, they attract the very best web designers & internet marketing specialists in LA. And so, it was no surprise that Daniel Kramer (User Group Mgr) did a great job in organizing this event. Daniel also has a lot of help from his coordinator, Anissa Barton. It’s actually a great combination with Daniel & Anissa. Daniel handles the logistics, speaker-wrangling, and event-promotion and Anissa is great with the people. The event went down, pretty smooth and there were lots of LAWEBPRO volunteers manning the check-in desk and food line.For the main event, LAWEBPROs hosted a great cast of speakers: noted web designer, Author, certified trainer Brian Wood (askBrianWood.com); long-time Photoshop guru Lee Varis (Los Angeles Digital Imaging Group – LADIG co-organizer), and Adobe Community Professional Chana Messer (Mac in Art). Chana did an overview of Adobe’s TouchApps for iPad.
Attendance was great! Over 250+ attendees throughout the evening showed up for some great tips for the website development. The venue’s auditorium was nearly full and the lobby during breaks was “cozy”. Any more attendees and things would have started getting uncomfortable. Daniel Kramer also feeds his attendees & guests quite well; This time he had a variety of Chinese food entrees. Attendees seemed very happy with the selections. The LAWEBPRO group does charge a minor fee to attend these events, but the amount was insignificant compared to the value and content that this event provided. One thing I do recommend to User Group Managers who want to hold events is that it often good to charge a fee to attendees, because it keeps the attendee “no-show” rate low. And since, this event was funded by Adobe Camp monies, the Adobe Community team appreciates a “personal incentive” for the attendess to ensure they show up. “Details about the sessions and the content can be found at the LA Web Design Camp – Registration Page.All in all, this was a successful event.
Looking forward to future LAWEBPRO events in 2013.
|After the event, I asked the event organizer to provide me some EventBrite charts on how this event tracked in terms of paid registrations and page views from the time we first started promoting the event till the day of the event. The charts are interesting in that what we see from attendees is that most decide with 72 hrs whether they will be attending.|
December 2, 2012