Archive for March, 2013

Create Now – A Hot Topic in the Cold Nordics

The first week of March, I had the opportunity to ‘live like an Adobe Evangelist’ by touring with our 3 creative evangelists, Jason Levine, Rufus Deuchler, and Paul Trani. It was a daunting task, but I grabbed the reins with both hands and held on for dear life as we sped from city to city across Europe.

First, we had our London event on Tuesday 5th (see my blog post here). As soon as the last question from the audience was answered, the guys slammed their laptops shut, and we dashed off to a taxi, headed for Paddington Station and my first ride on the Heathrow Express train. It really was like touring with a rock band – I kept expecting crowds of screaming girls to rush the car!

After a quick flight to Stockholm, we only allowed ourselves one quick beer in the bar before getting a good night’s rest.

It was a good thing we did have a good night’s rest, as the Stockholm event had 600 attendees! The crowd were excited and energised, and gave lots of great feedback. Rufus again dazzled with his trick of taking a photo of the crowd on his iPad and then using Photoshop Touch to insert an image of himself into the crowd shot. Brilliant! Jason was on fine form with his 1970s John Travolta impression on video, and had the entire crowd in hysterics. And Paul really impressed the audience with his responsive web design.

Rufus in Stockholm

Rufus in Stockholm

Slamming shut the laptops and again jumping into a taxi, we sped off to Arlanda Airport for our flight to Copenhagen.

Recognising that I wouldn’t be making myself popular by inhabiting every minute of their time, I let the guys have dinner to themselves and met up with a great Adobe community member. She gave me a lovely walking tour of the ‘meat packing district’ of Copenhagen and I got a few nice shots. What do you think?

Bosch*Bosch

Bosch*Bosch

Cycles

Cycles

Cool architecture

Cool architecture

The next morning, we had another phenomenal turnout; this time nearly 600 attendees at the Copenhagen event! We were treated to lots of great questions and excited attendees. You can get a sense of the excitement the guys were generating in this shot:

The Team

The Team

I was so sorry to leave the guys but I had a lovely lunch planned with several of our community members at a beautiful restaurant in the new foodie capital of Europe, Copenhagen. It was a delightful end to a whirlwind trip!

I can’t thank the team enough for inviting me along, making me feel so welcome, and impressing the hell out of me. What they do is amazing and we should all be very appreciative of seeing them in action!

Until the next time, this is Christie The Roadie, signing off…

Cx

 

Create Now London – A Jolly Good Event

Toodle pip!

The Adobe Create Now event in London held on Tuesday 5th March smashed all expectations. In order to accommodate the hundreds of people wanting to register, the team hosted 2 events: one in the morning and another in the afternoon. There was also a live stream of the event, to accommodate those whom were unable to get a physical place in the venue.

Despite the long day, we were delighted to welcome two fully sold-out audiences to the physical and streamed events, reaching over 800 people!

I was really excited to meet up with some existing and new community members. I even had the honour of taking a nice photo of some of our attendees in front of the Create Now banner, and giving them information on our user group system. That’s an excited audience!

One of the nicest chats I had with an attendee:

A nice chat! Tweet Chat

Huge thanks to the London Adobe team for putting together such a great team!

Some nice tweets from the audience

Some nice tweets from the audience

This gentlemen sketched our 3 evangelists

This gentlemen sketched our 3 evangelists

The afternoon session attendees

The afternoon session attendees

 

Cheers from Christie Fidura

CreateNOW-Atlanta Event boosts a community

Atlanta #CreateNOW event boosts rebooted local Adobe User Group.

#CreateNOW tour stopped in Atlanta on 27 Feb 2013; and, it provided an excellent opportunity for Adobe to reconnect with its User Group community. The Atlanta AUG has had a series of leadership transitions the last couple of years. So, as an Adobe Community Manager,  I was eager to see how they were getting along and meet with their new leader, Michelle Johnston. We met a couple of hours before the event to talk about the Adobe User Group program, benefits, ACP speakers, AdobeMAX, and Adobe’s Creative Cloud. Michelle remarked that when she first took over the Atlanta Adobe User Group, it had been dormant for some time. The first “reboot” meetings were really tough, only 3-4 people showed-up. But, after Michelle’s persistent networking at several local user groups and finding a new co-mgr (Daniel Flores), the group has now grown to up over 400 members on their meetup page.  Now, Atlanta AUG is very active in social media and recently launched a twitter account (@AUGAtl) and a facebook page to better engage new users. As a community manager, I love this level of initiative; it’s a beautiful thing.

Adobe User Group Managers Michelle Johnston and Daniel Flores great their attendees before the Atlanta #CreateNOW event

An Opportunity to Grow with the #CreateNOW tour

Michelle Johnston (Atlanta AUG mgr) first heard about the CreateNOW tour via the pre-release emails and facebook postings from the Adobe Community Team.  She was then contacted by Adobe to see if there was interest in hosting an event in Atlanta.  Atlanta is a major hub for creatives/developers and there was interest from the Adobe Product teams to do an event in the U.S. southeast. So, Michelle rallied the existing members, friends and co-manager to start planning out this event. There was lots to do: search for a suitable venue; engage corporate sponsors (Matrix Resources), engage Adobe for funding; securing food/drinks @Costco; promote the event; etc. The corporate sponsor (Matrix Resources) provided a very nice meeting facility that seats 150 people for free. I had a chance to meet with Leah Antonoff (@LeahShortie), Matrix’s community manager earlier in the day to discuss future visits and ACP speaker training opportunities. It truly pays dividends, when Adobe invests time and resources to develop these corporate contacts with the Adobe User Group mangers, because they are very important in holding events like #CreateNOW tours; venues are tough to come by these days at a reasonable rate; and, Matrix Resource was very gracious in letting the Atlanta host the event in their wonderful training center for free; They do training and they recruit creatives, web developers…so, it makes good business sense to forge these relationships. Involving the local trainers, recruiters, and User Groups, is a kind of “marketing from the street” approach that is both credible and more appealing to end-users than traditional marketing. And the interaction is regional, not from a corporate Facebook page, website, and other social media. The folks from Atlanta appreciated Adobe taking time to meet with them on a personable level.

What Happened at #CreateNOW Atlanta in under a Minute!

( Time-Lapse video) or go here: http://bit.ly/15tOYER

 

Attendance VERY GOOD — First Event! Something to build upon!

At the event itself, we had about (95) attendees from the initial 159 RSVPs that’s not bad for a typical free event. There was a check-in desk manned by Michelle’s co-manager Daniel Flores who did an outstanding job with the other volunteers: stuffing attendee bags, answering questions, and being the greeters for the event. Very Cool Group of folks!

Adobe Freelancer Claudia McCue and Adobe Speaker Garth Braithwaite converse before kicking-off the demos

While at the event, I got to see one of the Adobe Freelancer speakers present, Claudia McCue. Also, I got to see Garth Braithwaite from the Adobe XD team (User interface/product design) present. I’m always interested in how people present and deliver their content. Claudia cover features from the various products in the Creative Cloud and she dispelled some of the myths people are having about the Creative Cloud. More about debunking those Creative Cloud myths here.     Garth covered some of the new Adobe Edge Tools that web developers and designers can make use of (i.e. Edge Code, Reflow, Animate, & Web fonts). He told the audience that they can get these 1.0 version tools forever via the “FREEmium-level” creative cloud membership, just by going to http://html.adobe.com and clicking on the “Edge Tools Service” tab…scroll down and click on the yellow “get started” button! Enjoyed both of their talks.!

 

 Attendee Comments from the event
 All in All, I hope we will be back soon in Atlanta with more Adobe speakers. For the next visit, I hope to bring in Adobe Community Professional speakers to focus more on work-flow within the Creative Cloud.Atlanta Adobe User Group is “off and running” once again!

Thank You Atlanta!

Create Now Warsaw – A Rousing Success!

On Friday 1st March, Adobe held a #CreateNow event in the historic city of Warsaw. It was a huge success with over 500+ attendees – standing room only! Our evangelists Rufus Deuchler, Jason Levine and Paul Trani presented the Creative Cloud Workflow. The team had collaborated to create shared demo assets that each of them utilised, powering the case of the workflow as it passed from one creative member to the next. The roof nearly blew off the house when Rufus presented the new Photoshop Touch for iPhone. People were absolutely delighted to see ‘Instagram on steroids’ as he put it!

Jason Levine gave us an extra-special surprise which had the crowd in fits of laughter. I won’t spoil the surprise, but let’s just say we were taken on a cruise on ‘The Love Boat’.

It was a fantastic event hosted by my wonderful Adobe colleagues Klaudia Jaworska and Piotr Walczyszyn of the Warsaw office and I can’t thank them enough for all their hard work.

I was delighted to meet our fantastic Adobe Creative Suite Poland User Group Manager, Pawel Zakrzewski. We had a really fun dinner in an historic restaurant which I highly recommend next time you’re in Warsaw, U Kucharzy at Ossolinskich 7.

To see a Create Now event in your hometown, check out the full schedule here.

Tomorrow, Create Now London – then off to Stockholm & Copenhagen! Hope to see you there!

Rufus explains the Creative Cloud Workflow

Rufus explains the Creative Cloud Workflow

A standing room only event!

A standing room only event!

Some great tweets from the live audience

Some great tweets from the live audience