Posts in Category "Events"

Adobe MAX 2010 – The Aftermath

Every year we have a habit of saying, “Best MAX Ever!” but this year’s MAX was pretty special even for MAX.

And starting things off with our biggest Community Summit ever was even more special. We had 200 community members face-to-face for the first time (and even more than that at the community welcome reception that evening). User Group Managers and Adobe Community Professionals from all around the world met with us, other members of the Adobe product and evangelism teams, and most important with each other, for hours of talk on a range of topics.

Community Summit 2010

Somehow I managed to not take any photos of the community reception at Lucky Strike, but that event was even bigger, as community folks who’d been involved in other Day Zero activities joined the fun.

As Day 1 of MAX dawned, it was really special to see that the Summit got a nice highlight in the Keynote Pre-Show. If you missed this, watch the first 10 minutes of this video (and stay for the rest if you haven’t seen the keynote yet….):

And then the madness of MAX began in earnest. Each MAX is a crazy, chaotic time, full of conversations and reunions with friends and colleagues from all over the world. There’s never enough time to see all the people you wanted to see or do all the things you wanted to do. Although the format of MAX is the same very year, with 4,600 people attending, each person’s MAX experience is unique.

So rather than give my narrow view of what MAX 2010 was like, I’ll share a bunch of community links to give their impressions of this year’s MAX (and if I missed anyone please add your link in the comments!). These are in no particular order.


Jonathan Campos
Steve Rittler compared MAX 2010 to the 1939 World’s Fair
Jeffry Houser – The Flextras MAX Wrapup
Darren Osadchuk
Dustin Tauer’s MAX posts
Our friends at EffectiveUI were blogging away (thanks for the links, RJ!)
James Lockman’s wrapup
en Espanol, César Alexánder Frick Mijares
MAX Speaker David Hogue has two follow-on posts here and here
Demian Borba tried his hand at live-blogging
Brian Rinaldi works for Adobe now but his post has a good community focus so I’ll add it too 🙂
auf Deutsch, Constantin Ehrenstein
MAX first-time Adam Tuttle’s report
Chris Georgenes
Mark DuBois asks: Why MAX?
Max Dunn
Nick Kwiatkowski’s report
Matthew Keefe did one post per day at MAX
Tom Ortega thinks it’s a great time to be a developer
The inimitable Cold Fusion Jedi, Raymond Camden, has 6 different posts on MAX, all listed here.
and Rich Tretola did 5 MAX posts. Link to the final one is here and you can click backwards to see the rest.


RIA Radio: MAX Day 1 (and more to follow)
The Flex Show – Adobe MAX Interviews
Paul Cracknell’s MAX Video Diary

We also got a large number of thank-you noted from community members after MAX. It’s hard to put into words how grateful and humbled we are by seeing that feedback; it’s the fuel that helps us do what we do every day.

With permission of the author, I am sharing one of the notes, because it so perfectly captures what we hope everyone will experience as we plan MAX each year:

First of all, this was no doubt, the best MAX ever. In fact, I’ll go ahead and say that it was the best conference I’ve ever attended, period. Well, except maybe for my first Macworld back in the 90’s…

Secondly, while there were 4500 people at MAX, I have to say that being a member of the ACP team was really something.

I may be considered a rock star, but that’s usually in the greater setting of a design-centric universe. While Adobe is certainly trying to offer a value-add for creatives at MAX, the conference is predominantly focused on developer technologies. So I still have that feeling of an outsider looking in.

As a member of the ACP team, walking around with the Community Leader pin/magnet, and wearing the green lanyard, I not only felt on top of the world, I also quickly recognized other team members. And I felt like I belonged. And it was really nice. You know, kinda like… community 🙂

I’m thrilled that I had the opportunity to meet with so many of the folks in this group — it was worth going even WITHOUT having walked away with a Droid2 phone and a Google TV 🙂

Thank YOU, Mordy. And to everyone who attended. We loved every second of it.

Now, about that 2011 MAX plan……

The Community Team at Adobe MAX

The Adobe MAX Stage in 2009
Image by Richard Cawood via Flickr

Adobe’s annual conference, MAX is amost upon us. The team will all be flying into Los Angeles and we’re extremely excited to go.

MAX is the single largest face-to-face gathering of Adobe community annually – at least 200 Adobe User Group managers and Adobe Community Porfessionals will be in attendance. Probably more, I don’t have the final tally in front of me right now.

So if you’re attending MAX and want to say “hi” to the team, find out more about what we’re up to, meet other community leaders, or find out how to get more involved in the Adobe community world, where will you find us at MAX?

That’s easy. 🙂

On Sunday, we’ll be hosting an all-day Summit for community leaders. Liz has done a fantastic job organizing this event, and the agenda is chock-full of presentations and discussions from the best of the Adobe teams as well as the community.

Then after MAX officially opens, we’ll be in the Community Lounge during the show. Just walk into the show floor and we’re right up front, with a big sign hanging from the ceiling to point the way. Please stop by anytime to say “Hi!” and pick up a little gift. We’re here specifically to meet and talk with as many community people as possible.

Two other community events I want to call out at MAX are:

1) The Manager to Manager meeting – Monday night, 9PM. Led by longtime community leader Dee Sadler, this even is open to all user group managers where they can share and network. Beer and pizza will be available as well.
2) “Are You Smarter Than a Flash Evangelist?” – Tuesday afternoon, 4:30. Four Evangelists face off against four community members to see who’s smarter. This should be a heck of a fight! The Flash Community Cares team is also using this event to raise funds for Doctors Without Borders.

If you’re not able to make it to LA for MAX, Adobe will be streaming both keynotes, and they WILL be worth watching. Here’s the link to sign up for the stream.

For those of you onsite, don’t forget to download the MAX Companion! The desktop downloader is here, and it’s also available in the Android Market. A guide to the Adobe MAX Unconferences is also in the Android Market.

So map out your schedules, charge up your batteries, load up your software, and get going! We’ll see you at MAX!

FITC San Francisco

FITC’s conferences have been a staple of the Flash community for roughly a decade, and this year, Shawn and his crew expanded their horizons to bring FITC to lovely, foggy, San Francisco.

I was there at the Adobe booth for much of the conference and I have to say the content was amazing – a fantastic lineup of community and Adobe speakers that made it extremely difficult to decide what sessions to attend. The booth wasn’t bad either, between a demo of Grant Skinner‘s Androideroids game, a huge pile of funky Flash Platform t-shirts, and other fun stuff as well. But of course you don’t go to a conference for the Adobe booth….. 🙂

Unfortunately the sessions weren’t recorded and even the stream from the Influxis Lounge doesn’t seem to be archived. But for a quick taste of what it was like to attend FITC SF, the team from the Adobe Edge was there to record some of the highlights:

FITC Mobile and 360|Flex DC are both on the calendar for September, and then it’s smooth sailing until Adobe MAX! We’re cooking up some fun stuff for the Community Lounge at MAX; more about that another day though.

Community Leadership Summit 2010

It’s been a week since I returned from the Community Leadership Summit in Portland and I’ve had a chance to digest the event. The CLS is a 2-day unconference organized by several longtime community managers, including Jono Bacon, Michael Van Riper, Marsee Henon, Dave Nielsen, and a bunch of others as well.

Unconferences are a tricky thing to pull off well, but the CLS team did a great job with this one. The 100+ CLS attendees came from all over the technology (and physical) map – there were tons of open source folks, representatives from major companies like Google, Oracle, Microsoft, PayPal, (and Adobe of course), Portland natives and people who’d flown in from Europe and even India. Piggy-backing the event on OSCON helped a lot, but I was far from the only person who came in just for CLS.

Sessions at an unconference are much more like focused discussions than they are presentations. The posted topic and what actually gets talked about can end up being very different. But that’s OK. I “led” two sessions (one on community conflict, the other on community lifecycles), but that essentially means I thought up a catchy title & put it up on the schedule board – the stars of my sessions (as all the others) were the participants.

I can’t say I walked away with any earth shattering new information but a few themes stood out:

We’re far more alike than different. Regardless of whether you’re involved in a technical open source community, a local block association, or anything in between, the challenges each community faces are remarkably similar.

It’s always a challenge. Conflict is virtually inevitable when strong-willed people are involved. You can’t avoid it but you can take steps to make conflict less frequent and painful.

Community == People. This one was particularly apt for technical communities. Your community is not composed of the tools you use or the bits you create – it’s the people at the other side of the screen.

I have a feeling I’ll be blogging more about these themes in the future as well. 🙂

For other takes on the weekend, check out the blog posts by Evan Hamilton and Andy Oram.