Posts tagged "Adobe"

CreateNOW-Atlanta Event boosts a community

Atlanta #CreateNOW event boosts rebooted local Adobe User Group.

#CreateNOW tour stopped in Atlanta on 27 Feb 2013; and, it provided an excellent opportunity for Adobe to reconnect with its User Group community. The Atlanta AUG has had a series of leadership transitions the last couple of years. So, as an Adobe Community Manager,  I was eager to see how they were getting along and meet with their new leader, Michelle Johnston. We met a couple of hours before the event to talk about the Adobe User Group program, benefits, ACP speakers, AdobeMAX, and Adobe’s Creative Cloud. Michelle remarked that when she first took over the Atlanta Adobe User Group, it had been dormant for some time. The first “reboot” meetings were really tough, only 3-4 people showed-up. But, after Michelle’s persistent networking at several local user groups and finding a new co-mgr (Daniel Flores), the group has now grown to up over 400 members on their meetup page.  Now, Atlanta AUG is very active in social media and recently launched a twitter account (@AUGAtl) and a facebook page to better engage new users. As a community manager, I love this level of initiative; it’s a beautiful thing.

Adobe User Group Managers Michelle Johnston and Daniel Flores great their attendees before the Atlanta #CreateNOW event

An Opportunity to Grow with the #CreateNOW tour

Michelle Johnston (Atlanta AUG mgr) first heard about the CreateNOW tour via the pre-release emails and facebook postings from the Adobe Community Team.  She was then contacted by Adobe to see if there was interest in hosting an event in Atlanta.  Atlanta is a major hub for creatives/developers and there was interest from the Adobe Product teams to do an event in the U.S. southeast. So, Michelle rallied the existing members, friends and co-manager to start planning out this event. There was lots to do: search for a suitable venue; engage corporate sponsors (Matrix Resources), engage Adobe for funding; securing food/drinks @Costco; promote the event; etc. The corporate sponsor (Matrix Resources) provided a very nice meeting facility that seats 150 people for free. I had a chance to meet with Leah Antonoff (@LeahShortie), Matrix’s community manager earlier in the day to discuss future visits and ACP speaker training opportunities. It truly pays dividends, when Adobe invests time and resources to develop these corporate contacts with the Adobe User Group mangers, because they are very important in holding events like #CreateNOW tours; venues are tough to come by these days at a reasonable rate; and, Matrix Resource was very gracious in letting the Atlanta host the event in their wonderful training center for free; They do training and they recruit creatives, web developers…so, it makes good business sense to forge these relationships. Involving the local trainers, recruiters, and User Groups, is a kind of “marketing from the street” approach that is both credible and more appealing to end-users than traditional marketing. And the interaction is regional, not from a corporate Facebook page, website, and other social media. The folks from Atlanta appreciated Adobe taking time to meet with them on a personable level.

What Happened at #CreateNOW Atlanta in under a Minute!

( Time-Lapse video) or go here: http://bit.ly/15tOYER

 

Attendance VERY GOOD — First Event! Something to build upon!

At the event itself, we had about (95) attendees from the initial 159 RSVPs that’s not bad for a typical free event. There was a check-in desk manned by Michelle’s co-manager Daniel Flores who did an outstanding job with the other volunteers: stuffing attendee bags, answering questions, and being the greeters for the event. Very Cool Group of folks!

Adobe Freelancer Claudia McCue and Adobe Speaker Garth Braithwaite converse before kicking-off the demos

While at the event, I got to see one of the Adobe Freelancer speakers present, Claudia McCue. Also, I got to see Garth Braithwaite from the Adobe XD team (User interface/product design) present. I’m always interested in how people present and deliver their content. Claudia cover features from the various products in the Creative Cloud and she dispelled some of the myths people are having about the Creative Cloud. More about debunking those Creative Cloud myths here.     Garth covered some of the new Adobe Edge Tools that web developers and designers can make use of (i.e. Edge Code, Reflow, Animate, & Web fonts). He told the audience that they can get these 1.0 version tools forever via the “FREEmium-level” creative cloud membership, just by going to http://html.adobe.com and clicking on the “Edge Tools Service” tab…scroll down and click on the yellow “get started” button! Enjoyed both of their talks.!

 

 Attendee Comments from the event
 All in All, I hope we will be back soon in Atlanta with more Adobe speakers. For the next visit, I hope to bring in Adobe Community Professional speakers to focus more on work-flow within the Creative Cloud.Atlanta Adobe User Group is “off and running” once again!

Thank You Atlanta!

LA Web Design Camp Barnsdall Park 15Nov12

I recently had the opportunity to attend the LA Web Professionals User Group’s Design camp at the Barnsdall theater (BGT) in West Hollywood on 15Nov2012.  LAWEBPRO is an interesting User Group: they are very large (over 900 FB members); they run very large events (often 300+ attendees); and, they attract the very best web designers & internet marketing specialists in LA. And so,  it was no surprise that Daniel Kramer (User Group Mgr) did a great job in organizing this event. Daniel also has a lot of help from his coordinator, Anissa Barton. It’s actually a great combination with Daniel & Anissa.  Daniel handles the logistics, speaker-wrangling, and event-promotion and Anissa is great with the people. The event went down, pretty smooth and there were lots of LAWEBPRO volunteers manning the check-in desk and food line.For the main event, LAWEBPROs hosted a great cast of speakers: noted web designer, Author, certified trainer Brian Wood (askBrianWood.com); long-time Photoshop guru Lee Varis (Los Angeles Digital Imaging Group - LADIG co-organizer), and Adobe Community Professional Chana Messer (Mac in Art). Chana did an overview of Adobe’s TouchApps for iPad.

Attendance was great! Over 250+ attendees throughout the evening showed up for some great tips for the website development. The venue’s auditorium was nearly full and the lobby during breaks was “cozy”. Any more attendees and things would have started getting uncomfortable.  Daniel Kramer also feeds his attendees & guests quite well; This time he had a variety of Chinese food entrees. Attendees seemed very happy with the selections. The LAWEBPRO group does charge a minor fee to attend these events, but the amount was insignificant compared to the value and content that this event provided.  One thing I do recommend to User Group Managers who want to hold events is that it often good to charge a fee to attendees, because it keeps the attendee “no-show” rate low.  And since, this event was funded by Adobe Camp monies, the Adobe Community team appreciates a “personal incentive” for the attendess to ensure they show up. “Details about the sessions and the content can be found at the LA Web Design Camp – Registration Page.All in all, this was a successful event.  

Looking forward to future LAWEBPRO events in 2013.

Lee Varis - Photoshop Guru

Adobe User Group Mgr (LADIG.org) Lee Varis really enjoys presenting!

 After the event, I asked the event organizer to provide me some EventBrite charts on how this event tracked in terms of paid registrations and page views from the time we first started promoting the event till the day of the event.  The charts are interesting in that what we see from attendees is that most decide with 72 hrs whether they will be attending.

LAWEB Pro Web Design Camp – Attendee tracking

2012 LA Web Pro Web Design Camp – Registration Page Views

Lovers of the Luminous Lights-VegasPhotoWalk

LVAdobe-NeonPhotoWalk-21Oct12

 

photowalk badgeThe Las Vegas Adobe User Group hosted a “Neon Photowalk” in the Fremont Street district (Old Vegas) — Sunday, Oct 21st, 2012, from 4-10pm. This was a FREE event for all levels of photographers from pros to iPhone/iPad users. We also had lots of Adobians from out of town (Los Angeles, Florida, San Jose, San Diego, etc) as well as some new friends from the Sin City Photography Group.  And that was the main purpose of the Photowalk: community building between two very different communities.There were over 120 signups to the event; but, we kicked things off with over 60 shutter snappers at Emergency Arts – “The Beat” coffee shop. As it turned out, some of the Beat employees were also lovers of the luminous lights. One employee had already been photographing hundreds of Vegas neon signs for his own art-piece which he presented me a copy which was very cool!

The Beat has definitely got an artistic vibe to it and the Photowalk organizers were so pleased that they allowed us to set up camp there. While onsite, we also conducted few drawings for Adobe Software, T-shirts, and a special drawing for a WACOM tablet (Thanks to Tony Arredondo -WACOM Technology & Stephen Burns). Those in attendance also got a free beverage courtesy of Adobe. With maps in hand, the Photowalkers sallied forth in their quest for best Neon Photo and a chance to win (CS6 Photoshop Extended).

One of our favorite stops was the Neonopolis courtyard and some of us spent a lot of time at this location. At NeonoPolis, Adobe Community Professional Stephen Burns gave lessons to about a dozen Photowalkers on color extractions using timed exposures and also a nifty click and drag technique which produced some interesting abstract neon photos. Here’s one:

 

Abstract Neon Photo — Delayed Shutter Technique

Click & Drag Technique

 

 

ACP Chana Messer finds some new friends on the PhotoWalk

This event spawned TWO other Blog posts worth mentioning:

Chana Messer Photoshop Touch App WorkFlow with Neon: http://adobe.ly/UNmBPE

Lee Varis: “Color & Tone” http://networkedblogs.com/E4BKM

Notable Twitter Posts:

Facebook Posts:

Photowalkers taking a break at Mediterrean Cafe after shooting inside Neonopolis courtyard

“Thanks for sharing with the group! And special thanks to Krystal, Nate, Aaron, Stephen, Chana, et al., for putting on a great event!” – Speer Photography & Design

We gave lots of stuff away to the Neon Photowalkers at the Adobe Table

“I LOVED the photo walk. Well organized and I met some GREAT TALENTED photographers and Photoshop gurus I admire. I had a great time and I can’t wait for the next one!” — Barbette Siller

” I made these images on the Adobe sponsored Photowalk down Fremont Street Experience in Downtown Las Vegas a week ago Sunday, October 21st at night. It was put together by several hard working folks both from Adobe and the Las Vegas Adobe Users Group. Made slideshow using only iPhone and the Photodex’s Mobile App.! Using the 30 horizontally composed images I posted just below this video. We had about 60 photographers participating walking in small groups.” – John Daniel http://www.facebook.com/johnndaniel

NeonPhotoWalk Photo Winner:

“Viva Vegas” — Cindy Wilson Winner LVAdobe Neon PhotoWalk Photo Contest!

Here is our winning picture for the event. Congrats to Cindy Wallace for “Viva Vegas” and also to the runners-up Jeff Speer and Wayne Wallace — True Pros! There was also some very very nice stuff shot by Stephen Burns, Sally Cox, Chana Messer, Nate Ludens, Krsytal Hosmer, and of course, Lee Varis! Thanks for being good leaders of this Photowalk

As with anything we do with Adobe Community Events we try to capture some data on how the event went down. From the number of signups to the pageviews we try to gage how we will promote the next events. We had a slow start to the promotion of the event, but things ramped up quickly the last 72 hrs before the event as evidence from these EventBrite charts.

Stats — Attendee Signups

Stats – Page Views Up till the Event



 

 Oh What Fun We Had!

Oh What Fun We Had! — Thanks Wayne Wallace Photography!

Mobile Camp Los Angeles-18Oct2012

Mobile Camp Los Angeles convened on 18 Oct 2012 at LA Mart. Adobe Community team was a co-sponsor of this camp along with RIM BlackBerry Playbook folks, and Lunarpages. We had over 380+ paid registrants. Audience mainly consisted of: Entenpreneurs, hackers, coders, designers, i-Phone, Android Developers, and Adobe LA area User Groups. (We had more attendees viewing the live-stream)
Greg Wilson, Adobe’s Evangelism director, kicked-off the event keynote with a couple of questions:

  • How many people (raise hands) knew that Adobe was involved in web standards?
  • How many people know that Adobe is contributing to WebKit?

Response: Very few hands…which was exactly what we were looking for. Adobe is trying to build awareness around its contributions to WebKit and HTML5, so this is the type of audience we are doing outreach to. There’s a new website http://html.adobe.com dedicated to showcase our contributions, use-cases, and the new html5 tools — Adobe is a tools company. So, for the 250 folks watching the Adobe keynote, Greg Wilson (Adobe Evangelism Director) focused on Adobe Edge Tools & Services (Animate, Reflow, Code, Inspect, Web Fonts, TypeKit, & PhoneGap Build) and CSS Shaders. This was same content from the “Create the Web” launch event which kicked-off on Sep 24th, 2012. Greg also did an additional deep dive session after the keynote; and, the overwhelming interest from the attendees was in the responsive design tool “Reflow” which is to be released by the end of 2012. (Those who signed up for the free Edge tools creative cloud account would get notified via Adobe Application Mgr + email when reflow would be available.  Greg’s slides are forthcoming.

Over 25 LA-area technical User Group communities came together to organize this huge effort; and, there was lots of learning along the way for the event planners (i.e. power outages, “musical chairs”, etc). Adobe’s local User Groups were heavily involved in the logistics, venue selection, setting up the day before, and the promotion of the event. My thanks to the volunteers and the event planners: ShaRon Sachse (HTML5-LA organizer & DDLA AUG Mgr) & George McKinney (LA PhoneGap User Group Mgr). Thanks to the sponsors like LunarPages and RIM BlackBerry Playbook team.  Without sponsorships, large events like mobile camp LA just don’t happen, there’s lots of logistics to consider. Lunch, Prizes, Speakers…Yep, lots to do! Thanks ShaRon & George!

 Photos from the Event:

 

 
 
 

 STATs for this Event:

Main registration Page: http://www.eventbrite.com/event/2402395630

Website: http://mobilecampla.com

107 FB likes; 143 tweets