#CreateNOW tour stopped in Atlanta on 27 Feb 2013; and, it provided an excellent opportunity for Adobe to reconnect with its User Group community. The Atlanta AUG has had a series of leadership transitions the last couple of years. So, as an Adobe Community Manager, I was eager to see how they were getting along and meet with their new leader, Michelle Johnston. We met a couple of hours before the event to talk about the Adobe User Group program, benefits, ACP speakers, AdobeMAX, and Adobe’s Creative Cloud. Michelle remarked that when she first took over the Atlanta Adobe User Group, it had been dormant for some time. The first “reboot” meetings were really tough, only 3-4 people showed-up. But, after Michelle’s persistent networking at several local user groups and finding a new co-mgr (Daniel Flores), the group has now grown to up over 400 members on their meetup page. Now, Atlanta AUG is very active in social media and recently launched a twitter account (@AUGAtl) and a facebook page to better engage new users. As a community manager, I love this level of initiative; it’s a beautiful thing.
An Opportunity to Grow with the #CreateNOW tour
Michelle Johnston (Atlanta AUG mgr) first heard about the CreateNOW tour via the pre-release emails and facebook postings from the Adobe Community Team. She was then contacted by Adobe to see if there was interest in hosting an event in Atlanta. Atlanta is a major hub for creatives/developers and there was interest from the Adobe Product teams to do an event in the U.S. southeast. So, Michelle rallied the existing members, friends and co-manager to start planning out this event. There was lots to do: search for a suitable venue; engage corporate sponsors (Matrix Resources), engage Adobe for funding; securing food/drinks @Costco; promote the event; etc. The corporate sponsor (Matrix Resources) provided a very nice meeting facility that seats 150 people for free. I had a chance to meet with Leah Antonoff (@LeahShortie), Matrix’s community manager earlier in the day to discuss future visits and ACP speaker training opportunities. It truly pays dividends, when Adobe invests time and resources to develop these corporate contacts with the Adobe User Group mangers, because they are very important in holding events like #CreateNOW tours; venues are tough to come by these days at a reasonable rate; and, Matrix Resource was very gracious in letting the Atlanta host the event in their wonderful training center for free; They do training and they recruit creatives, web developers…so, it makes good business sense to forge these relationships. Involving the local trainers, recruiters, and User Groups, is a kind of “marketing from the street” approach that is both credible and more appealing to end-users than traditional marketing. And the interaction is regional, not from a corporate Facebook page, website, and other social media. The folks from Atlanta appreciated Adobe taking time to meet with them on a personable level.
What Happened at #CreateNOW Atlanta in under a Minute!
( Time-Lapse video) or go here: http://bit.ly/15tOYER
Attendance VERY GOOD — First Event! Something to build upon!
At the event itself, we had about (95) attendees from the initial 159 RSVPs that’s not bad for a typical free event. There was a check-in desk manned by Michelle’s co-manager Daniel Flores who did an outstanding job with the other volunteers: stuffing attendee bags, answering questions, and being the greeters for the event. Very Cool Group of folks!
While at the event, I got to see one of the Adobe Freelancer speakers present, Claudia McCue. Also, I got to see Garth Braithwaite from the Adobe XD team (User interface/product design) present. I’m always interested in how people present and deliver their content. Claudia cover features from the various products in the Creative Cloud and she dispelled some of the myths people are having about the Creative Cloud. More about debunking those Creative Cloud myths here. Garth covered some of the new Adobe Edge Tools that web developers and designers can make use of (i.e. Edge Code, Reflow, Animate, & Web fonts). He told the audience that they can get these 1.0 version tools forever via the “FREEmium-level” creative cloud membership, just by going to http://html.adobe.com and clicking on the “Edge Tools Service” tab…scroll down and click on the yellow “get started” button! Enjoyed both of their talks.!
|Attendee Comments from the event|
|All in All, I hope we will be back soon in Atlanta with more Adobe speakers. For the next visit, I hope to bring in Adobe Community Professional speakers to focus more on work-flow within the Creative Cloud.Atlanta Adobe User Group is “off and running” once again!|
Posts tagged "creative cloud"
15 Jan 2013 Seattle Photoshop Meeting with Colin Smith
It all started with an email from a User Group Manager frantically looking for a last minute speaker. As a Community Manager, sometimes I can help, sometimes I cannot. But this time, I was able to go the extra mile in trying to help this User Group….We originally just intended to do just an Adobe Connect Webinar; but then I thought, wouldn’t it be great to bring a live speaker to Seattle? We have never done been able to do this with one of the Creative Suite User Groups on such short notice. And so fortunately, after a few phonecalls, I was able to find an Adobe Community Professional Speaker (ACP): Colin Smith from PhotoshopCAFE.com. Howard Heflin who runs the Seattle Photoshop User Group (SeaPUG) was thrilled! Now, the SeattlePUG originally started in 2008; and, it is one of the larger Photoshop User Groups in the Adobe Group’s Program. Initially, we had over 200 RSVP’d and over 81 on the waiting list for Colin’s visit. We were fortunate to pack the place with over 160 attendees. I usually start off a session by asking a few questions about product usage; 50% were using Photoshop CS5; 50% were using Photoshop CS6; not too many Creative Cloud Users; lots of Lightroom Users, including some newbies who came just for this meeting. All in All, this was a heavy photographer focused User Group.
After the marketing stuff by some Adobe guy, Colin got right into the Lightroom and started his Demo. Colin generally does not cover the demos or content material from his many videos, instead he focuses on new discoveries and questions he’s come across with the products…. Like, I did not know that there was an xml-based file associated with a Lightroom image and the adjustments made to it. This XML file can actually be opened in Dreamweaver. And Colin, did just that, by opening the XML file and changing the lighting/Color adjustments from text in the XML file. Pretty Nifty and something new. Colin is so patient as a presenter. Now, discussion did get bogged down a bit on “Photoshop/Photo file–Meta Data”, there was a lot of interest in this subject, but as Colin answered a few of the immediate questions, he then pointed to his Lightroom 4 DVD that pretty much covers all the basics, and then got back on track. Colin then move onto more “juicier” topics, like “What is “High Dynamic Range – HDR Photography?. Lots of folks, really didn’t know, so Colin did a short explanation on how today’s cameras are limited in the amount of “details” that can be picked up in a photo, less than what the human eye would normally see. He also went over some of the new features in Photoshop CS6 which allows for the combining of “bracketed” exposures of a subject into one singular image with higher dynamic range (Colin was flipping back and forth between Lightroom 4 and Photoshop CS6 to make his point). Very cool part of the presentation and seemed to hold the interest of some of the newbies.
All in All, there was definitely audience interest in having more topics on Lightroom at the SeattlePUG. The audience was appreciative of having a high quality speaker come to present at their group. The Adobe Community Team often tries to bring Adobe Community Professionals to the User Groups (when feasible) to:
Seattle will be hosting another ACP – Stephen Burns of Chromeallusion.com on March 19th at the Adobe Offices. This will again be another GREAT! user group meeting, brought to you by the Adobe Community Team.
Lastly, while I was at the meeting I got to meet the Adobe sponsor for the Seattle Photoshop User Group, John Cornicello and thanked him for volunteering and helping out this user group. One of the hardest things for a User Group going is finding a venue in which to meet at consistently.
Time Lapse Coverage 0f SeaPUG meeting
While at the meeting, I set up my camera to take a series of time-lapse photos which resulted in a short 30 sec movie. It’s not meant to provide detail just a high level overview of what happened at the user group meeting.
Or Play Movie (Click
16 Jan 2013 – Dinner with Seattle Area Adobe User Group Managers
While in Seattle, I took the opportunity to gather up the local area Adobe User Group managers in order to talk to them about the upcoming #CreateNOW tour being sponsored by Adobe. The CreateNOW tour was fast approaching and we needed to speed up the logistics and planning for the event. More importantly, we needed to decide on a venue for the next big event. It is not often the Adobe Community Team gets around to the user groups; and, we are trying to do more of this when it is practical and makes business sense. The Seattle Adobe User Group will be holding their #CreateNOW tour on March 9th; I am looking forward to attending that event to see what they can do.
|2012 was a busy year for the Community Team at Adobe. There were challenges carried over from the previous year, but some real successes thoughout the year. Mainly, as a community manager, I was able to get out more and attend more regional events. But perhaps, one of the best things that happened to the Community Team was the hiring of a dedicated European community manager (Christie Fidura). It was a team effort (i.e. the hiring process) between current & former Adobe Community Mgrs. (Rachel Luxemburg, Ed Sullivan, Liz Frederick, and myself). I am so pleased (perhaps, relieved) to have Christie onboard and getting us reconnected with our community partners in Europe. Europe is our 2nd largest market; and, they have not had a community manager…..perhaps ever. Thanks to Andre Jay Meissner for his support, doing all that community work in Germany, and for being a proponent of regional community managers. We still have lots of work to do in So. America and Asia-Pac, but that will have to wait for now.
There was also a transition of Community Managers in the Adobe Community Professionals Program (ACPs) with Marie Nedich now at the helm. Liz Frederick is now engaging with HTML5 and Gaming Developers as part of Adobe’s 2011 strategy shift. The ACPs and the Freelancers are sooo important to the Adobe User Group program (symbiotic in nature), because in most cases they are the only speaking assets the Adobe Community can routinely rely upon to speak at their events. Adobe Evangelist were super busy in 2012 with the release of all those new products; Edge Tools, and of course, the Creative Cloud. This why we have community programs like the ACPs and Freelancers.
Now, the Creative Suite Product team did do an excellent job with the CS6 Pre-Launch TechWed NDA Webinars. The Community often remarked that CS6 was the best prepared launch that Adobe has ever done; and, we took extra steps to get the community up to speed and educated about the Creative Cloud.Special Thank You to Tricia Lawrence (Adobe Creative Suite Team), Scott Morris (Creative Cloud) and ALL of the TechWED speakers for their efforts (12 webinar sessions, over 3000+ attendees; avg 125/session) in keeping the community informed, it very likely impacted the Creative Cloud membership adoption rates.There were over 30 CS6 & Community events in 2012 in North America, reaching over 10,000 community members.
We still have much more education to do in 2013 about Creative Cloud Team, so I suspect there will be additional Adobe Community Events in 2013. In 2013, there will likely be changes in the way we measure program participation in both the Adobe User Group and Adobe Community Professionals Program, stay tuned for that.
Looking forward to AdobeMAX the content, people, and community activities may be different than in past years and this should be a good thing. MAX will be more reflective of where Adobe is heading as a company. (More about the Adobe Community activities at AdobeMAX in a later post). I would urge all ACPs and User Group Managers to attend this year and look at the content schedule for MAX…it’s different this year!
|I have prepared a listing/links (below) of the 2012 Adobe Community events in North America from my notes, emails, conversations, etc. I also have photo slide show (flash-based) that captured some of the spirit, faces, and good times from an incredible year at Adobe.
Thank You! To All the Adobe User Group Manager & ACPs for an incredible year. It is a pleasure being your Community Mgr — Aaron Houston Adobe Community Mgr No America
| Direct Link to 2012 Events Photos
|DEC-17-2012||San Jose Creative Suite AUG Holiday Gala w/Colin Smith||Sally Cox| Spkr Colin Smith ACP||130|
|NOV-16-2012||Creative Talent Network w/LA area AUGs + WACOM Technologies||Tony Arredondo WACOM + Booth Duty: Chana Messer ACP + Cynthia Gordon, Adam Bell, George McKinney, Josua Bustos, Rick Miller||5000+|
|NOV-16-2012||Fall for Design Camp – Phoenix IDUG||UGM Tami Rodgers & ACP Stephen Burns||120+|
|NOV-15-2012||Los Angeles Web Pro’s Fall Event – New Tools for the Web||UGMs: Daniel Kramer, Anissa Thompson, & Sharon Sasche; Spkrs: Chana Messer & Lee Varis||250|
|NOV-08-2012||Orange County Video Crossroads – FCP vs. Premier demo shootout||UGM Mike McGreedy||50|
|OCT-21-2012||#LVAdobe NEON PhotoWalk Las Vegas||UGMs Kystal Hosmer, Nate Ludens; Spkrs/Organizers: Chana Messer, Stephen Burns, Lee Varis, Sally Cox + more||60+|
|OCT-18-2012||LA Mobile & Web Camp hosted by LAPhoneGapUG & DDLA||UGM Organizers: Sharon Sasche, George McKinney, Josue Bustos; Spkrs: Greg Wilson (keynote); Renaun Erickson||380+|
|OCT-09-2012||Adobe Illustrator of LA AILA -Astute Graphics Tour||UGM Chana Messer & Sebastian Bleak; Spkr: Nicholas van der Walle (Astute)||50|
|SEP-07-2012||CS6 UG Launch Event Portland/Vancouver WA||UGM Tatiana Sullivan||27|
|SEP-03-2012||Adobe Photoshop UG Mgrs Meetup/Tweetup @Photoshop World Las Vegas||Organizer: Kevin Stohlmeyer; UGMs: Stephen Burns, Nate Ludens, Krystal Hosmer, & Adobe’s Terry White||80|
|JUL-24-2012||CS6 UG Launch Party – Phoenix & Tuscon IDUGs||Organizer: Tami Rodgers; Spkrs: Chana Messer & Pariah Burke||100|
|JUN-16-2012||CS6 UG Launch Party – Long Beach, CA||UGMs: Lynnette Kent, Cynthia Gordon | Speakers Jack Davis & Chris Griffith||250|
|JUN-14-2012||CS6 UG Launch Party – Las Vegas & UNLV||Krystal Hosmer UGM | Spkr Kevin Stohlmeyer, Stephen Burns, Sharon Sasche & Chana Messer||79|
|JUN-10-2012||CS6 UG Launch Party – Los Angeles||Chana Messer UGM, Sharon Sachse; Speakers: April Clark, David Hogue, Justin Seeley, Colin Smith, Mark Anders||140|
|JUN-06-2012||CS6 UG Launch Party – Atlanta GA||UGM Organizer Steve Howard||140|
|JUN-06-2012||CS6 UG Launch Party – Sacramento||Rob Huddleston ACP UGM Speaker||50|
|JUN-05-2012||CS6 UG Launch Party – Cleveland IDUG OH||April Clark UGM | Spkr April Clark||135|
|JUN-05-2012||CS6 UG Launch Party – San Jose CA @ San Jose Tech Museum||Sally Cox & Kelly McCathran | Spkr: Al Mooney||165|
|JUN-02-2012||CS6 UG Launch Party – Portland OR Ae/Pr||Chris Tegethoff UGM | Spkr: Todd Kopriva Ae||160|
|JUN-02-2012||CS6 UG Launch Party – San Diego City College||Stephen Burns UGM | Spkr Zorana Gee & Sally Cox||200|
|JUN-02-2012||CS6 UG Launch Party – Seattle/Bellevue WA||Organizers: Diane Pobol UGM, Teresa Anderson UGM Howard Heflin UGM; Spkrs: Topher Welsh & Adobe’s Ken Rice||400|
|JUN-01-2012||CS6 Launch Party – OCDigital Arts Anaheim, CA||UGM Scot Trodick||170|
|MAY-31-2012||CS6 UG Launch Party – Dominican Republic Santo Domingo||UGM Luis Sosa||290|
|MAY-29-2012||CS6 AUG Launch Webinar Ae/Pr – Albuquerque, NM||UGMs Becky Padilla & Elaine Montoya | Spkr Al Mooney||275|
|MAY-29-2012||CS6 UG Launch Party – San Francisco CS Lovers!||UGMs Kelly McCathran & Sally Cox | Spkr Mark Christiansen Ae||235|
|MAY-21-2012||CS6 UG Launch Party – Santa Rosa CA NorthBay AUG||UGM Cyndie Reese Santa Rosa Jr. College||100|
|MAY-16-2012||CS6 UG Launch Party – Kansas City AUGs at D2W conference||UGMs Dee Sadler, Buck Sommerkamp | Spkers Tom Green, Jim Babbage, Pariah Burke, April Clark, Chris Griffith, David Hogue, Rob Huddleston, Kai Koenig, Joe Labrecque, Justin Seeley + many more||300|
|MAY-15-2012||CS6 UG Launch Party – DMALA East Los Angeles||Ko Maruyama UGM | Spkr Al Mooney Pr||300|
|MAY-11-2012||Adobe Design Camp Boston & CS6 Launch Event||Kirsten Rourke UGM | Spkr: ACP Kevin Stohlmeyer, Pariah Burke, & Chana Messer||200|
|APR-10-2012||AdobeTouch Event – Denver, CO||UGM Amanda Johnson | Paul Trani||50|
|APR-05-2012||“Reach Out & Touch Adobe Apps” Madison WI IDUG: Adobe ACP Kevin Stohlmeyer||UGM Speaker Kevin Stohlmeyer||30|
|MAR-20-2012||Adobe Touch App Demo Event – Creative Suite Orange County Fullerton College||Cynthia Gordon UGM | Spker Sally Cox||55|
|MAR-19-2012||Adobe Touch App Demo – San Diego Photoshop||Stephen Burms UGM & Eric Addison UGM| Spkr Sally Cox||105|
|MAR-16-2012||CS6 Design Camp: 2012 Mid Univ Missouri Adobe Camp||Myra Ferguson UGM | Spkr Paul Trani||70|
|MAR-12-2012||New Web Trends – PhoneGap & Digital Designers DDLA||UGM Sharon Sasche & George McKinney||65|
|FEB-21-2012||Digital Media Arts of LA (DMALA) event w/ ACP Chana Messer||UGM Ko Maruyama | Spkr: Chana Messer||200|
|FEB-15-2012||LA PhoneGap Adobe Evangelist Visit||UGM George McKinney||30|
|Adobe Community Team was invited by WACOM to participate alongside them in the 2012 Creative Talent Network Expo. CTNX2012 was held in Burbank, CA November 16-18, 2012. with over 8000 art & film students, animators, and illustrators in attendance. What was really cool about this event was that it takes place very close to the Disney Animation and Dreamworks studios in Burbank. In fact, Disney animators actually participated and attended this event. Adobe had booth manned by Adobe Community Mgr Aaron Houston, local Los Angeles Area Adobe User Group managers, and Adobe Education representatives. There were also Adobe Touch App & Illustrator demo’s by Adobe Community Professional (ACP) Chana Messer on the new WACOM Cintiq interactive touch tablets. Adobe Education team member Rick Miller and Leona Guidice also helped out with the Adobe booth.Special thanks to Tony Arredondo and Steve Smith from WACOM for being true “Community Champions” by inviting the Adobe Community to participate in this premiere event.
Actually, the idea of getting Adobe and its community involves at WACOM event began back in June 2012. Tony and Steve attended an Adobe Speaker dinner for the Las Vegas CS6 Camp. So, when Creative Talent Expo was mentioned as a possible collaboration (thanks to ACP Stephen Burns), it seemed like a “no-brainer”, since I was already in the LA area for the LAWEBPRO Design Camp. I couldn’t have done it without the AdobeEDU team and the LA-area Adobe User Group community helping out in the booth. So thanks to: George McKinney (LA PhoneGap), Josue Bustos (LA PhoneGap), Chana Messer (LA Illustrator), Cynthia Gordon (Orange County Creative Suite & ocmma.org), Adam Bell (LA Adobe), and Ko Maruyama (dmala.org) Together, with the User Groups Managers and ACPs we were able to talk to over 400 students and animators about: Adobe’s Creative Cloud; Student/Teacher Programs; Adobe Touch Apps; and, all things Adobe. We’ll see what opportunities present themselves in 2013 with WACOM. Here are some photos from this event. — Aaron Houston Adobe Community Mgr No. America.