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		<title>Mobile Camp Los Angeles-18Oct2012</title>
		<link>http://blogs.adobe.com/community/2012/10/mobile-camp-los-angeles-18oct2012.html</link>
		<comments>http://blogs.adobe.com/community/2012/10/mobile-camp-los-angeles-18oct2012.html#comments</comments>
		<pubDate>Wed, 24 Oct 2012 23:05:27 +0000</pubDate>
		<dc:creator>Aaron Houston</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Edge]]></category>
		<category><![CDATA[Adobe Groups]]></category>
		<category><![CDATA[Animate]]></category>
		<category><![CDATA[DDLA]]></category>
		<category><![CDATA[Digital Designers of Los Angeles]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[HTML5LA]]></category>
		<category><![CDATA[LA Phone Gap]]></category>
		<category><![CDATA[Mobile Camp LA]]></category>
		<category><![CDATA[Reflow]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[typekit]]></category>

		<guid isPermaLink="false">http://blogs.adobe.com/community/?p=1145</guid>
		<description><![CDATA[Mobile Camp Los Angeles convened on 18 Oct 2012 at LA Mart. Adobe Community team was a co-sponsor of this camp along with RIM BlackBerry Playbook folks, and Lunarpages. We had over 380+ paid registrants. Audience mainly consisted of: Entenpreneurs, hackers, coders, designers, i-Phone, Android Developers, and Adobe LA area User Groups. (We had more attendees [...]]]></description>
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<td><a href="http://mobilecampla.com"><img class="alignleft" style="margin: 4px 6px;" title="Mobile Camp LA" src="http://images.groups.adobe.com/13305c0/Mobile_Camp_Logo.png" alt="" width="58" height="88" /></a><a title="Mobile Camp LA" href="http://mobilecampla.com" target="_blank">Mobile Camp Los Angeles</a> convened on 18 Oct 2012 at LA Mart. <a title="Adobe Groups" href="http://groups.adobe.com" target="_blank">Adobe Community team</a> was a co-sponsor of this camp along with <a title="Playbook" href="http://us.blackberry.com/playbook-tablet.html" target="_blank">RIM BlackBerry Playbook</a> folks, and Lunarpages. We had over 380+ paid registrants. Audience mainly consisted of: Entenpreneurs, hackers, coders, designers, i-Phone, Android Developers, and Adobe LA area User Groups. (We had more attendees viewing the live-stream)<br />
<a title="Greg Wilson on Twitter" href="http://twitter.com/gregsramblings" target="_blank">Greg Wilson</a>, Adobe&#8217;s Evangelism director, kicked-off the event keynote with a couple of questions:</p>
<ul>
<li>How many people (raise hands) knew that Adobe was involved in web standards?</li>
<li>How many people know that Adobe is contributing to WebKit?</li>
</ul>
<p><em>Response</em>: Very few hands&#8230;which was exactly what we were looking for. Adobe is trying to build awareness around its contributions to WebKit and HTML5, so this is the type of audience we are doing outreach to. There&#8217;s a new website <a title="http://html.adobe.com" href="http://html.adobe.com" target="_blank">http://html.adobe.com</a> dedicated to showcase our contributions, use-cases, and the new html5 tools &#8212; Adobe is a tools company. So, for the 250 folks watching the Adobe keynote, Greg Wilson (Adobe Evangelism Director) focused on <a title="Adobe Edge Tools &amp; Services" href="http://html.adobe.com/edge/" target="_blank">Adobe Edge Tools &amp; Services</a> (Animate, Reflow, Code, Inspect, Web Fonts, TypeKit, &amp; PhoneGap Build) and CSS Shaders. This was same content from the <a title="Create the Web" href="http://html.adobe.com/events/" target="_blank">&#8220;Create the Web&#8221;</a> launch event which <a title="Keynote of Create the Web Tour w/Kevin Lynch" href="http://www.youtube.com/watch?v=efWKWxNu4zY" target="_blank">kicked-off on Sep 24th, 2012</a>. Greg also did an additional deep dive session after the keynote; and, the overwhelming interest from the attendees was in the responsive design tool &#8220;<a title="Reflow Details" href="http://html.adobe.com/edge/reflow/" target="_blank">Reflow</a>&#8221; which is to be released by the end of 2012. (Those who signed up for the <a title="FREE FREE FREE FOREVER -- Edge Tools 1.0" href="http://html.adobe.com/edge/faq.html" target="_blank">free Edge tools creative cloud account</a> would get notified via Adobe Application Mgr + email when reflow would be available.  Greg&#8217;s slides are forthcoming.</td>
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<tr>
<td>Over 25 LA-area technical User Group communities came together to organize this huge effort; and, there was lots of learning along the way for the event planners (i.e. power outages, &#8220;musical chairs&#8221;, etc). Adobe&#8217;s local User Groups were heavily involved in the logistics, venue selection, setting up the day before, and the promotion of the event. My thanks to the volunteers and the event planners: <a title="ShaRon on Twitter" href="https://twitter.com/pcartiste" target="_blank">ShaRon Sachse</a> (HTML5-LA organizer &amp; DDLA AUG Mgr) &amp; <a title="George on Twitter" href="https://twitter.com/georgemck" target="_blank">George McKinney</a> (LA PhoneGap User Group Mgr). Thanks to the sponsors like LunarPages and RIM BlackBerry Playbook team.  Without sponsorships, large events like mobile camp LA just don&#8217;t happen, there&#8217;s lots of logistics to consider. Lunch, Prizes, Speakers&#8230;Yep, lots to do! Thanks ShaRon &amp; George!</td>
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<td>
<h3><strong> </strong><strong>Photos from the Event:</strong></h3>
</td>
</tr>
<tr>
<td> <img class="alignleft" title="Greg Wilson at Adobe Keynote - MobileCampLA" src="http://images.groups.adobe.com/13305c0/MobileCampLA-blogpic1.jpg" alt="" width="491" height="466" /></td>
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<td>
<h3><img class="alignleft" title="Adobe Table at MobileCampLA" src="http://images.groups.adobe.com/13305c0/MobileCampLA-blogpic2.jpg" alt="" width="271" height="242" /></h3>
</td>
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<td> <img class="alignleft" title="Reflow -- Responsive Web Design" src="http://images.groups.adobe.com/13305c0/MobileCampLA-blogpic4.jpg" alt="" width="268" height="252" /></td>
</tr>
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<td> <img class="alignleft" title="Ben Forta sighting at MobileCampLA" src="http://images.groups.adobe.com/13305c0/MobileCampLA-blogpic3.jpg" alt="" width="265" height="238" /></td>
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<td></td>
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<td> <img class="alignleft" title="Tweets from MobileCampLA" src="http://images.groups.adobe.com/13305c0/mobilecampla-tweetwall.jpg" alt="" width="521" height="947" /></td>
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<td></td>
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<td>
<h3> <span style="text-decoration: underline;"><strong>STATs for this Event:</strong></span></h3>
<h3><strong>Main registration Page:</strong> <a title="EventBrite Reg Page Mobile Camp LA" href="http://www.eventbrite.com/event/2402395630" target="_blank">http://www.eventbrite.com/event/2402395630</a></h3>
<h3><strong>Website:</strong> <a title="Mobile Camp LA" href="http://mobilecampla.com" target="_blank">http://mobilecampla.com</a></h3>
<h3>107 FB likes; 143 tweets</h3>
<p><img class="alignleft" title="registration activity up through the event" src="http://images.groups.adobe.com/13305c0/mobilecampLA-18Oct12-registrations.png" alt="" width="495" height="355" /></p>
<h3></h3>
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<p><img class="alignleft" title="Page views up through the event" src="http://images.groups.adobe.com/13305c0/mobilecampla-18Oct12-pageviews.png" alt="" width="495" height="350" /></td>
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