Posts tagged "Web Developer"

CreateNOW-Atlanta Event boosts a community

Atlanta #CreateNOW event boosts rebooted local Adobe User Group.

#CreateNOW tour stopped in Atlanta on 27 Feb 2013; and, it provided an excellent opportunity for Adobe to reconnect with its User Group community. The Atlanta AUG has had a series of leadership transitions the last couple of years. So, as an Adobe Community Manager,  I was eager to see how they were getting along and meet with their new leader, Michelle Johnston. We met a couple of hours before the event to talk about the Adobe User Group program, benefits, ACP speakers, AdobeMAX, and Adobe’s Creative Cloud. Michelle remarked that when she first took over the Atlanta Adobe User Group, it had been dormant for some time. The first “reboot” meetings were really tough, only 3-4 people showed-up. But, after Michelle’s persistent networking at several local user groups and finding a new co-mgr (Daniel Flores), the group has now grown to up over 400 members on their meetup page.  Now, Atlanta AUG is very active in social media and recently launched a twitter account (@AUGAtl) and a facebook page to better engage new users. As a community manager, I love this level of initiative; it’s a beautiful thing.

Adobe User Group Managers Michelle Johnston and Daniel Flores great their attendees before the Atlanta #CreateNOW event

An Opportunity to Grow with the #CreateNOW tour

Michelle Johnston (Atlanta AUG mgr) first heard about the CreateNOW tour via the pre-release emails and facebook postings from the Adobe Community Team.  She was then contacted by Adobe to see if there was interest in hosting an event in Atlanta.  Atlanta is a major hub for creatives/developers and there was interest from the Adobe Product teams to do an event in the U.S. southeast. So, Michelle rallied the existing members, friends and co-manager to start planning out this event. There was lots to do: search for a suitable venue; engage corporate sponsors (Matrix Resources), engage Adobe for funding; securing food/drinks @Costco; promote the event; etc. The corporate sponsor (Matrix Resources) provided a very nice meeting facility that seats 150 people for free. I had a chance to meet with Leah Antonoff (@LeahShortie), Matrix’s community manager earlier in the day to discuss future visits and ACP speaker training opportunities. It truly pays dividends, when Adobe invests time and resources to develop these corporate contacts with the Adobe User Group mangers, because they are very important in holding events like #CreateNOW tours; venues are tough to come by these days at a reasonable rate; and, Matrix Resource was very gracious in letting the Atlanta host the event in their wonderful training center for free; They do training and they recruit creatives, web developers…so, it makes good business sense to forge these relationships. Involving the local trainers, recruiters, and User Groups, is a kind of “marketing from the street” approach that is both credible and more appealing to end-users than traditional marketing. And the interaction is regional, not from a corporate Facebook page, website, and other social media. The folks from Atlanta appreciated Adobe taking time to meet with them on a personable level.

What Happened at #CreateNOW Atlanta in under a Minute!

( Time-Lapse video) or go here: http://bit.ly/15tOYER

 

Attendance VERY GOOD — First Event! Something to build upon!

At the event itself, we had about (95) attendees from the initial 159 RSVPs that’s not bad for a typical free event. There was a check-in desk manned by Michelle’s co-manager Daniel Flores who did an outstanding job with the other volunteers: stuffing attendee bags, answering questions, and being the greeters for the event. Very Cool Group of folks!

Adobe Freelancer Claudia McCue and Adobe Speaker Garth Braithwaite converse before kicking-off the demos

While at the event, I got to see one of the Adobe Freelancer speakers present, Claudia McCue. Also, I got to see Garth Braithwaite from the Adobe XD team (User interface/product design) present. I’m always interested in how people present and deliver their content. Claudia cover features from the various products in the Creative Cloud and she dispelled some of the myths people are having about the Creative Cloud. More about debunking those Creative Cloud myths here.     Garth covered some of the new Adobe Edge Tools that web developers and designers can make use of (i.e. Edge Code, Reflow, Animate, & Web fonts). He told the audience that they can get these 1.0 version tools forever via the “FREEmium-level” creative cloud membership, just by going to http://html.adobe.com and clicking on the “Edge Tools Service” tab…scroll down and click on the yellow “get started” button! Enjoyed both of their talks.!

 

 Attendee Comments from the event
 All in All, I hope we will be back soon in Atlanta with more Adobe speakers. For the next visit, I hope to bring in Adobe Community Professional speakers to focus more on work-flow within the Creative Cloud.Atlanta Adobe User Group is “off and running” once again!

Thank You Atlanta!

NCDEVCON 2011


Adobe sponsored the North Carolina Developer Conference (NCDEVCON) in Raleigh, NC last weekend (Sept 17-18th, 2011). There were over 250 paid attendees — the event sold out.  I was approached (8) weeks ago to help wrangle speakers, content, promotion, logistics on behalf of Adobe.   Hats off to Dan Wilson (@danwilson), Jim Priest (@thecrumb), and the Triangle Area ColdFusion User Group (TACFUG) volunteer members who worked so hard to make this a successful event.

Social Media:

Early on, there was some anxiety by the NCDEVCON team about having a paid event, but that “Angst” was quickly overcome when the social media campaign started.  The registrations started back in July with a handful of paid registrants; and, NCDEVCON team ended up with over 260 paid registrants on Eventbrite.  So, it’s important to thank a few folks!

Special thanks to: @BenNadel, @DanWilson, @cfjedimaster, @tpryan, @codebase, @deesadler@ColdFusion, + ALL the NCDEVCON speakers and sponsors for helping & getting the word out.  (did my best to get the word out as well via @thisishouston1)

NCDEVCON attendees!

Paid Event vs Free

Sure, there was some grumbling about the $60 conference fee.  But, that nominal fee really helped with the event’s success.  “Who doesn’t have $60?”, said Dan Wilson (NCDEVCON/TACFUG) in our weekly conference calls.  Now, there was some accommodations made for the students, but the $60 bucks did ensure an amazingly LOW attendee drop-rate at 5%.  We like to see that as sponsors! SO…

Lesson Learned for Event Organizers: 

When the attendees have a stake in the conference, they are more likely to come to the conference! And your sponsors will be happy to see them turn-out!

AND — 250 NCDEVCOM’ers did turn-out!  They came out to partake in a GREAT Regional Developer Conference! They got:  

  • Some great presentations from new and seasoned presenters
  • Hands-On Labs delivered by top-notch Adobe employees
  • A chance to WIN some valuable software
  • Photo-ops with developer celebrities (I saw the “paparazzi” following Ben Nadel, Ray Camden + others)
  • Connect with each other at an evening network event
  • Have some FUN!  (i.e. checkout presenter & TACFUG member, Bucky Schwarz, get TP’d in his session — video here @33min mark )
….As Ben Nadel would say, “NCDEVCON is Bananas!”


The Venue:

Thanks to Shawn Dunning and NC State University College of Textiles for an awesome building with unbelievable WIFI and AudioVisual equipment!  For conference organizers, if you can hook-up with a local college or university like NC State, then this is a great way to go!  The extra classrooms were very handy in providing extra learning opportunities for Hands-On Labs participants—with no additional overhead.

Adobe Keynote:

Adobe brought its best available speakers to NCDEVCON.  The event also provided the first opportunity for Adobe’s ColdFusion Product team to introduce its new Product Manager — Rakshith Naresh.  Adobe Evangelist, Terry Ryan, did the keynote introduction + provided an overview of where Adobe was headed in the web and mobile space.  This overview and vision was much appreciated!   So, there were a lot of sessions and most of them can be viewed online via NC State College of Textiles Video Services (again outstanding facility!)go.ncsu.edu/ncdevcon2011

There were some links to presentations, demo scripts, or .pdfs which are available on presenter’s blog OR at the Adobe Groups Online presentation repository.

Adobe Sessions & Speakers:

Adobe Table in the Sponsor's Lounge

Adobe community team and ColdFusion Product team engineers staffed a table at NCDEVCON. There was a new T-shirt to giveaway, dubbed the “CF is Da Bomb”. This was a new T-shirt designed by Adam Lehman’s wife (Rachel). There were 15% off coupons available to attendees looking to upgrade/purchase Adobe software. Attendees also got check out some of the news tablets loaded with mobile apps that were created Flash Builder 4.5.

 Evening Social + Free Software Raffle:

Adobe gave out lots of software and promotional items at NCDEVCON, but attendees had to be present for the drawings at the evening social event and the event wrap-up session.  Prizes were drawn by the NCDEVCON organizers.

Congrats to the Winners:

FlashBuilder 4.5 Premium (includes ColdFusion Builder 2)

  • Phillip Molaro
  • William Lee Cherry
  • Michael Schore
  • Jonathan Morgan
  • Jose Galdamez
  • Andrew Duvall
  • Birgit Pauli-Haack
  • Sam Singer Jr
  • Christian Abad
  • Nancy Schipon

CF 9 Standard:

  • Nolan Erck
  • Kip Robinson

Creative Suite 5.5 Master Collection

  • Andrew Abbott
  • James Locus

 

Adobe Community Team Gifting

I personally donated a boxed copy of Flash Builder 4.5 to www.5bucksischange.com.
5 Bucks is change” is an initiative that supports several “micro-charities” through public donations of $5 increments.  Janet Kennedy volunteers for this organization and is based in Raleigh, NC.   As their marketing and social media person, Janet raffled-off the Flash Builder 4.5 software to the NCDEVCON attendees raising over $400.  The NCDEVCON staff  matched that amount for a total gift of $800 that will then be given to various micro-charities.

More Photos:

Mike Brunt aka @CFWhisperer stopped by the Adobe table to pick up his shirt

Adobe SE, Josh Adams at ColdFusion HOL 9-17-11

Oğuz Demirkapı at the evening social

Adobe Evangelist Terry Ryan helping Mobile App HOL attendee 9-18-11

NCDEVCON Attendees

Adobe Evangelists: Ray Camden and Terry Ryan checking into NCDEVCON

Wrap Up:

NCDEVCON certainly provided a great opportunity for developers to get up-to-date with the latest web and mobile tools — And Adobe Was There!  But, NCDEVCON was also good for Adobe! While Adobe is expected to be out amongst its developer community, the event also was the first chance for Adobe’s ColdFusion team and evangelists to meetup, since the program transition to India.  Supporting regional conferences is good for the community eco-system; good for business; and, good PR.  We hope to be at NCDEVCON next year.  

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