Adobe a Strong Performer in The Forrester Wave™: Digital Experience Delivery Platforms, Q3, 2014

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Earlier this week, Forrester released its inaugural Wave report for Digital Experience Delivery Platforms. In it, the analyst firm took a close look at the 13 most significant software vendors in digital experience delivery, and it did so across 29 criteria.

While Forrester listed no Leaders in its first of the kind report, we’re honored that Adobe was referenced as a “pioneer” among “Strong Performers” and was positioned highest in current offering with “best-of-breed” solutions. We were also placed among the top two vendors when it came to strategy.

In considering Adobe for the report, Forrester focused on Adobe Marketing Cloud, which brings the ability to understand customer context and personalize content delivery. Adobe Marketing Cloud includes a broad set of leading solutions to support digital experience delivery, such as Adobe Experience Manager for web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

Our Loni Stark took a closer look at the report and the digital experience delivery industry in this post. We encourage you to take a read, and also to download a complimentary copy of the Forrester report here.

Adobe Takes On Its Own Disruption

Adobe is about to release a few app explorations — very simple creative tools — that we’re putting together in the research labs here.

The idea around these new Adobe Labs initiatives was to embed a small crew of entrepreneurs into our research labs, treat them like a start-up, and let them develop prototypes for products and explore new markets. More importantly, these products are an effort to probe different paths for disruptive innovation for the next generation of creative products at Adobe and take them to a wider audience.

For years Adobe researchers have been inventing the advanced features that professionals enjoy in Photoshop, Illustrator, Premiere, After Effects, and other media tools, producing an unbelievable array of cool technology. Having access to all these Adobe inventions is thrilling: it’s like opening a door to a hidden room and finding treasure sitting there. Our goal is to mess with the status quo, taking a lean software development approach and to release apps quickly, before the company would traditionally push something out. I love that we get to do this.

Starting this week, we are sharing a few iOS experiments as part of our research efforts. The first two — Twixt and Fixel — are explorations around improving photos on the iPhone and tap advanced technology and algorithms that creative pros have had access to in Photoshop, but that many people have never seen.

Give these new Adobe Labs apps a try. I hope you have as much fun with them as we do. We’ve got half a dozen more that we will be releasing and exploring intermittently over coming months — all very different from each other. We’ve just scratched the surface.

Michael Rubin is a senior innovator on the Adobe Labs team.

Get Out There and #CreateNow

There’s inspiration everywhere, but we tend to miss it in the chaos and speed of our daily lives. So, we set out to create Random Acts of Creativity around the world, partnering with artists to generate moments in public that get people to stop in their tracks.

Artists have done a handful of Random Acts but this was just the kick off – there’s so much more we can do, and we can’t do it alone. To make a real impact, we need your ideas. And maybe with a little help from us, we can work together to make them happen.

Share your Random Acts of Creativity ideas with us. Leave logistics, such as funding needs, off the table for now. What would you beautify in this world? Where would you do it? No idea is too big or too small. Tell us your concepts and we may surprise you with creativity starter kits to get you going. We may also help sponsor a random act that you’d like to see come to life in your local communities.

It’s easy to get started. Simply share your ideas using #CreateNow on your social network of choice – i.e., tweet us your idea, share an Instagram of your inspiration, etc. – by Friday, August 1.

Already doing a Random act of Creativity? Tag your project on Behance with ‘createnow.’ We’re curating a Collection of the Random Acts and want to include yours.

The AYV Awards Narrative Winners: Empowering Creativity and Encouraging Change

Creativity takes many forms, but the winners of the Adobe Youth Voices awards prove that its highest purpose is social impact. Through their inspiring digital media creations, these 13-19 year-old students showcase powerful messages, from creative empowerment to embracing diversity. We’ve already heard from the Poster Campaign and Documentary winners, so this week we’re taking a deeper look into this year’s Narrative winners to find out what drives them to create change.

1st Prize: Vanished

13% of drivers age 18-20 involved in car accidents admitted to texting or talking on their phones at the time of the crash, but 77% of young adults are confident that they can safely text while behind the wheel.[1] After seeing many of their friends tempted to text and drive, Venessa Fuentes and Alicia Carchitorena felt compelled to produce a film that would drive the message home in a new way.

Filmed from the perspective of a teenage girl who lost her life while texting and driving, Vanished clearly shows viewers what a tragic toll this seemingly innocent act can have as she walks through the various facets of what was once her everyday life.

“Everyone has some talent within them,” says Alicia. “You don’t die alone – all your dreams and passions die with you.” Inspired by the Freedom Writers’ message, “What will you leave behind?”, the girls hope their video inspires others to lead long lives of  value and meaning.

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2nd Prize: Aspaunity

The splash of paint on canvas, the tapping of heels on the ground, and the hum of a computer as it turns on. It’s all part of the creative process. And yet, says the team behind this film, there isn’t one word to describe that moment and its significance.

Enter “Aspaunity,” a new word created by high school students Josh Gutierrez, Lizbeth Cisneros, Denise Panuco, Jesus Gonzalez and Jonathan Carrasco to describe the creative process. Inspired by the AYV program and its teachings, their film encourages others to express this creativity freely and to catalyze positive change.  “There’s much more to it than just creating. The challenge is finding a way to ignite someone else’s passion, spark, inner voice and dreams,” says Josh.

Wondering how to kick-start your creative process? Try watching their film:

3rd Prize: Get A Life!

In the short film Get a Life, Bianca Toderean and Paul Turean showcase the importance of living life beyond the walls of technology and cell phones. By showing how valuable in-person interactions and friendships can be, these 11th grade students from Romania hope to encourage people across the world to get off their computers, out of their rooms, and into the real world.

 Patrica Cogley is senior program manager, Adobe Youth Voices.

 

 

[1] Stop Text Stop Wrecks. (16 July, 2014). Retrieved from http://www.stoptextsstopwrecks.org/#facts.

Introducing Source Han Sans: An open source Pan-CJK typeface

Adobe, in partnership with Google, is pleased to announce the release of Source Han Sans, a new open source Pan-CJK typeface family that is now available on Typekit for desktop use. If you don’t have a Typekit account, it’s easy to set one up and start using the font immediately with our free subscription. And for those who want to play with the original source files, you can get those from our download page on SourceForge.

Source Han Sans, available in seven weights, is a typeface family which provides full support for Japanese, Korean, Traditional Chinese, and Simplified Chinese, all in one font. It also includes Latin, Greek, and Cyrillic glyphs from our popular Source Sans family. All told, each font weight in the family has a total of 65,535 glyphs (the maximum supported in the OpenType format), and the entire family rounds out at just under half a million total glyphs. Never before has a typeface family of this magnitude, development scope, and value been offered via open source — which makes it a no-cost solution for designers, developers, and everyday users who need a font supporting a broad set of languages. Adobe is changing the world through digital experiences, and the release of Source Han Sans is yet another way we can forward that vision by giving to the community.

Original sketch by our type designer Ryoko Nishizuka.

Original sketch by our type designer Ryoko Nishizuka.

Read more about the partnership with Google and the development of this typeface here.

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