We were excited to not only be a Leadership sponsor at Sundance 2012, but to also sponsor the NEXT category of films at the festival. NEXT films stretch limited resources to create impactful art and truly embody the spirit of independent filmmaking.
We got a chance to catch some of the talented directors and producers in the NEXT category during Sundance. Watch the video below to hear their thoughts on what it means to be a NEXT category filmmaker. Congratulations to all of the filmmakers for their nominations, and a special congratulations to the category winner, Mike Birbiglia, for “Sleepwalk with Me.“
We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.
WHAT TO EXPECT
For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.
Session highlights and sneak peeks follow and include:
Her keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.
*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.
WHERE TO GO
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704 Get Directions
CONNECT
Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.
We might be back home from Sundance in sunny California, but the highlights from our trip keep coming! On Friday January 19th, we hosted a panel titled “How Technology is Impacting Storytelling and Film.” The panel featured talented filmmakers and artists such as Vincent Laforet (Revelry, Mobius), Rob Legato (Academy-award winning VFX Supervisor), and Jacob Rosenberg (Waiting for Lightning). Moderated by Sharlto Copley (District 9), the panelists shared how technological advancements have impacted the way they approach filmmaking and shared their biggest lessons for budding filmmakers in the audience.
Watch the highlights below, and the full panel here.
Congratulations to Mike Birbiglia, Director of Sleepwalk With Mefor winning the Best of NEXT Audience Award at the Sundance Awards. Mike accepted the honor at Saturday’s ceremony, where he provided the audience with some laughs during his acceptance speech (for those of you who don’t know, Mike also happens to be a stand up comedian!).
We were proud to sponsor the NEXT category of films at the Sundance Film Festival, which recognizes and honors impactful films created with limited resources. The films in the NEXT category truly embody the spirit of independent filmmaking, and we’re thrilled to have had the opportunity to sponsor the category.
Congratulations to ALL of the contestants on a job well done. We got to speak to a few contestants during our time at the festival, and will be sharing a highlights video in the coming days here. Stay tuned for more!
Today at the GreenBiz Forum 12 in San Francisco, Adobe announced another step toward becoming Net Zero with the installation of two-200 kilowatt Bloom Energy fuel cells at our San Francisco offices. The fuel cells are expected to provide 35 percent of Adobe SF’s on-site power needs, the equivalent of powering 320 homes. Net Zero buildings can be independent from the energy grid supply and have zero carbon emissions annually.
Fuel cells offer a high level of efficiency by reducing power lost in traditional energy transmission. Today’s news marks Adobe’s third major renewable energy installation. At our San Jose headquarters, we installed 12-100 kilowatt Bloom boxes in the summer of 2010, which provide 30 percent of Adobe SJ’s total power. In December 2009, we installed 20 Windspires, which harness wind power to generate clean electric energy on-site.
With the completion of this project, Adobe remains on the forefront of incorporating impactful, leading-edge clean technologies to our operations in an effort to reduce our environmental footprint. Over the next 10 years, Adobe expects to reduce its carbon footprint by approximately 121.5 million pounds, the equivalent of taking 1,810 compact cars off the road annually.
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