Rob Tarkoff, SVP and GM of the Business Productivity Business Unit, addressed the Enterprise community on November 3rd at the Enterprise 2.0 conference in San Francisco. The conference explores the integration of Web 2.0 and social business technologies in the enterprise.
In his keynote address “The Customer-Driven Enterprise,” Rob challenged the community with how enterprise software today is failing to deliver engaging customer experiences. He talked about Adobe’s vision for transforming customer interactions and presented a healthcare vision demo to make this real for the audience.
Needless to say, Rob gave the entire community something to think about. Watch the replay to get the scoop!
Photo from Enterprise 2.0 Flickr account