Corporate Social Responsibility at the CMO Summit

Last Thursday, Jan. 28, I had the privilege of presenting a luncheon keynote at the CMO Summit event in Los Angeles. I co-presented with Peggy Conlon, president and CEO of The Advertising Council, which is an incredible organization. Our message to the audience of senior marketing execs was that it’s critically important to get more companies involved in corporate social responsibility to create positive social change.

In my segment of the talk, I highlighted the work we have done with the Adobe Youth Voices program, including our partnership with the Black Eyed Peas’ Peapod Foundation. I showed the public service announcement we made with the Peas as well as a youth music video created by a group of 15- and 16-year-old boys at our Redwood City, CA, Adobe Youth Voices/Peapod Academy. Adobe Youth Voices enables kids in under-served communities around the globe to create digital media (videos, animations and still photography) expressing their views on issues in their community. Adobe provides the software and curriculum and faculty and volunteers provide the training and inspiration.

CSR is a great opportunity for all companies to strengthen their brand and connection to their customers. Companies should choose a cause close to their product and culture, so there is good alignment, and they shouldn’t be shy about promoting their CSR cause to their customers. Our own research has shown that our customers really want to know more about what Adobe is doing in the CSR space, so we’re going to continue to get the word out.
The positive feedback from my peers showed me there is a lot of interest and enthusiasm in the marketing community for CSR, and I’m hoping this event will lead to more discussion about how we can help make a difference.

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Peggy Conlon (right) and I during Q&A at the CMO Summit

  • Ann Lewnes is Adobe’s senior vice president of Global Marketing and is on the Board of the Adobe Foundation and The Advertising Council

Comments

  1. Jack McGrogan

    Hi Ann-
    Great post.
    I have an interview this Friday (2/19) regarding an HR Business Partner role supporting the Creative Solutions BU.
    I am very excited about possibly joining Adobe.

    I have partnered with many successful high tech leaders in the Silicon Valley and would be honored to apply my knowledge and skills to helping make Adobe even more successful.

    What are the key skills and approach that you and your other executives want to see from your HR Partners?

    Best Regards,
    Jack McGrogan
    831-359-9237

  2. Abhishek Patel

    Companies taking part in CSR activities adds to the economic development of the country as a whole.

Ann Lewnes, Executive Vice President and CMO

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in Adobe’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. In 2015, Ad Age named Ann to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV. If Ann were not at Adobe, she’d be a roadie for a band.

Ann Lewnes, Executive Vice President and CMO