On Tuesday, Adobe co-founder and co-Chairman of the Board John Warnock delivered a rare opening keynote address at the PushButton Summit 2010 conference in Salt Lake City, Utah, sponsored by Grow Utah Ventures.
In his keynote, “Trends in Digital Media Technology,” John addressed the transforming landscape of consumer media, including newspapers, books, magazines, film, music and television. He also discussed the rapid changes in advertising, and how those are helping to fuel (or not) the successful transition of these media industries. Check out the Deseret News story recapping the keynote as well as John’s history in the digital publishing industry.
John brought digital media trends to life through a handful of demos, including a demo of the new digital WIRED magazine accessed on a touchscreen TV as well as mobile devices featuring content running on Flash and AIR. John’s call to action to the audience: understand and embrace the new business models that digital media offer, or risk being left behind as these innovations advance.