Adobe recently released a new initiative to go outside of our organization to facilitate research and development on emerging products and incorporate user-feedback into our online developer community, Adobe Labs.™
Named Adobe Labs Ideas™, the site utilizes multiple interfaces to provide ideation capabilities for specific Adobe products, including Adobe AIR,™Adobe Flash Builder,™ Adobe Flash Catalyst,™Adobe Flash Professional,™ Adobe Flex,™ Adobe LiveCycle ES™ and WorkflowLab.™
The ability to collect and prioritize feature suggestions and feedback has the potential to dramatically improve workflow and increase the productivity of product managers, while at the same time providing real-time customer and developer feedback, in-depth customer insights for improved marketing and further refining features through community collaboration among peers.
For developers and users of Adobe products, Adobe Labs Ideas is an incredible opportunity to influence the development of your favorite applications. Popular suggestions collected so far include requests to streamline user interfaces to make programming more intuitive, improved integration of product lines and tips for improved hardware utilization.
According to Adobe Labs manager Daniel Taborga, the company has long been interested in engaging the user community for idea generation and after a successful pilot of BrightIdea’s technology, they decided to integrate it into the official launch of Adobe Labs Ideas. Now all product managers at Adobe now have the potential to utilize the platform to drive innovation in their products.
In the one month since the program was launched, Adobe Labs Ideas has already seen over 20,000 unique visitors, 1,200 registered users and generated upwards of 450 feature and usability recommendations on participating product lines.
Visit Adobe Labs Ideas now to check it out!