Omniture Analytics and Optimization Extensions Now Available Within CS5
We’re pleased to share that Omniture analytics and optimization extensions are newly integrated within CS5, in the form of Omniture SiteCatalyst and Test&Target. Adobe/Omniture customers can now deliver more engaging and relevant content by constantly measuring consumer preferences (with SiteCatalyst) and applying that knowledge to optimize their marketing content and campaign performance (with Test&Target) higher upstream within the creative workflow. These extensions are available now at no additional cost to customers who have licensed Adobe and Omniture products. Read more about it here.
We’d also like to tell you about SiteCatalyst NetAverages, a new online service available within CS5, which provides mobile and Internet usage benchmark data to help designers optimize creative for Web and mobile screens much earlier in the content creation process. Drive your designs based on the most popular browser and operating system configurations and optimize designs and images to fit within the constraints of users’ desktop or mobile device screen sizes. You can even track the latest trends and see when a specific browser or mobile device has gained or lost market share. The NetAverages service is available at no additional cost for a limited time. Find out more here.
Image: Use data about popular system configurations from SiteCatalyst NetAverages to help drive design choices.