Kumar Vora weighs in on what makes a great “experience” possible?

Kumar Vora, Vice President and GM of the LiveCycle Business, shares his thoughts on rising customer expectations and challenges to making a meaningful experience with your customers. Vora says to deliver a great experience, organizations must provide a high standard of quality across multiple channels, including online and mobile, in line with customer preferences and personal choices. He believes that reaching the right balance of self-service and personalized service that delivers rich, meaningful experiences for customers – while improving the bottom line – is the state of nirvana for conducting business online.

To read the entire post, please visit the Experience Delivers blog.

Sandra Lo

Sr. Manager, Public Relations, Digital Enterprise Solution Sandra Lo is responsible for public relations and social communications for Adobe's Customer Experience Management platform. With more than 14 years of experience in corporate communications, Lo has led public relations programs at salesforce.com, Macromedia, and TechTV. Lo holds a B.A. in Ethnic Studies and Political Science from University of California, Berkeley, and a M.A. in Communications Management from University of Southern California. A passionate sports fan, Lo is a 10-year Fantasy Football veteran (2 time champion!) and loves the San Francisco 49ers and Giants. She also is an active member of several Bay Area dog rescues. Lo considers herself a social customer and finds herself most loyal to businesses that not only personalizes all interactions with her, from face-face to mobile, but proactively responds to her needs and questions across social channels. Lo believes that a customer should never have to search too hard for an answer. That said, her favorite brand is Amazon.com