Kumar Vora weighs in on what makes a great “experience” possible?

Kumar Vora, Vice President and GM of the LiveCycle Business, shares his thoughts on rising customer expectations and challenges to making a meaningful experience with your customers. Vora says to deliver a great experience, organizations must provide a high standard of quality across multiple channels, including online and mobile, in line with customer preferences and personal choices. He believes that reaching the right balance of self-service and personalized service that delivers rich, meaningful experiences for customers – while improving the bottom line – is the state of nirvana for conducting business online.

To read the entire post, please visit the Experience Delivers blog.