Ed Van Siclen, VP of Technology and Solutions Partners urges an “outside-in” approach

Ed Van Siclen, VP of Technology and Partner Solutions discusses a much-needed new way of looking at enterprise applications. The post, titled “From Inside-Out to Outside-In” talks about the next generation of enterprise applications and the confirmation from our partners that applications need to be built from the customers’ point of view.

Tell us what you think of customer experience management and approaching applications from the “outside-in.” Go to Adobe’s Experience Delivers.

Sandra Lo

Sr. Manager, Public Relations, Digital Enterprise Solution Sandra Lo is responsible for public relations and social communications for Adobe's Customer Experience Management platform. With more than 14 years of experience in corporate communications, Lo has led public relations programs at salesforce.com, Macromedia, and TechTV. Lo holds a B.A. in Ethnic Studies and Political Science from University of California, Berkeley, and a M.A. in Communications Management from University of Southern California. A passionate sports fan, Lo is a 10-year Fantasy Football veteran (2 time champion!) and loves the San Francisco 49ers and Giants. She also is an active member of several Bay Area dog rescues. Lo considers herself a social customer and finds herself most loyal to businesses that not only personalizes all interactions with her, from face-face to mobile, but proactively responds to her needs and questions across social channels. Lo believes that a customer should never have to search too hard for an answer. That said, her favorite brand is Amazon.com