Becoming an Acrobat Wizard – What’s Behind the Curtain?

The Nike Swoosh. The Golden Arches. The italicized Microsoft brand. The Adobe PDF Trefoil.

You don’t mess with an iconic logo – certainly not one that’s been associated with highly successful software that debuted 17 years ago and is ubiquitous on computers worldwide.

But lo and behold, with today’s shipping announcement of Acrobat X, Adobe has launched a campaign creative expression that playfully leverages the iconic PDF Trefoil. And Wizard hats. Specifically, the Wizard hat, adorned by ‘Acrobat Wizards’ in ads now appearing on the Web:

So what’s the story behind these ‘Acrobat Wizards?’ Check out today’s Acrobat blog post from Nick Bell, Director, Campaign Marketing, Digital Enterprise Solutions Business Group, and hear more about the team’s recently launched creative expression campaign.

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