Adobe & the Customer Experience Professionals Association

We are pleased to announce that Adobe is a proud sponsor and founding member in the newly formed Customer Experience Professionals Organization.

Responding to a greatly increased need for a centralized and interactive community that brings together the growing field of all those who develop, manage, optimize and envision how organizations interact with their customers, the Customer Experience Professionals Association (CXPA) launched today with a number of leading companies signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors.

CXPA ( is a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale. CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and creating a better understanding of the discipline of customer experience.

The mission of this new organization is essentially directly in line with where we are going as a company, both in terms of how we serve our customers and in our enterprise platform roadmap where we continue to deliver and enable outstanding experiences for the customers and employees of our enterprise partners and customers.

The Customer Experience Professionals Association is a global, non-profit organization that supports the professional development of its members by enhancing networking, providing research and education, establishing standards, promoting the industry, and creating a better understanding of the discipline of customer experience.

Governed by a Board of Directors to be drawn from its membership, CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field that have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

  • There are many customer experience networking groups, but the industry has hit a stage where it needs a single, collective voice to map its evolution
  • Help customer experience professionals embed customer experience management skill sets across their organization
  • To identify standards and best practice approaches and transfer those skills across the industry
  • To ensure that customer experience management continues to generate a vibrant set of opportunities for customer experience practitioners

The CXPA recognizes that there is an ecosystem of customer experience professionals which includes companies that are committed to customer experience, individual professionals who are committed to customer experience, and vendors that help companies improve their customer experience. So there are membership options for all of those constituents.

Recognizing the inherent value CXPA offers ‒ and the critical, strategic impact customer experience has to their organizations ‒ the new association has already attracted a number of leading companies that have signed as either Founding Corporate Members, sponsors, or both.

We are proud to share the Founding Corporate member status in this new effort alongside other prominent ecosystem players such as Confirmit, Cox Communications, EMC Corporation, Fidelity Investments, Mindshare Technologies, RightNow Technologies, Safeco Insurance, SAP, Strativity Group, Symantec, Tealeaf Technology, Sapient Nitro and Universal Mind.

“We are excited at the opportunity to be one of the first companies to be at the industry table contributing to the conversation around this growing practice area,” said Rob Tarkoff, SVP of Digital Enterprise Solutions at Adobe. “Customer experience is important in so many ways to Adobe, in our work with our customers, and within the digital enterprise solutions and platform that we have built to optimize customer experience.”

Read more about the association online here.  You can also view the original post on the Adobe Customer Experience Management blog.

Ben Watson, Principal, Customer Experience at Adobe. @bitpakkit.