Off to Cannes Lions 2011
Next week we’re making our way back to Cannes, France for the 58th Cannes Lions International Festival of Creativity, where creative and innovative leaders from all over the globe gather to talk about the future of advertising, marketing and digital trends. We have some great events planned during the week and look forward to connecting with the crowds to talk about the future of digital.
To kick things off on Monday June 20th, our CTO Kevin Lynch will be hosting a panel: Advertising meets Digital Publishing: The Hot Issue, featuring advertising firms – Goodby, Silverstein & Partners and Ogilvy & Mather – and publishers from Vanity Fair and Federated Media. Kevin and his fellow panelists will discuss opportunities and debate the industry’s future for both advertisers and publishers in this new era of digital publishing.
Adobe is also proud to sponsor the Young Lions Competition, where up-and-coming creators in film, cyber, media and print are challenged with developing campaigns in just 24 hours (48 hours for film). Many will be leveraging Creative Suite 5.5 to create their content.
Additionally, Adobe is sponsoring a new Creative Effectiveness awards category at Cannes Lions. This category honors creativity that has shown a measurable impact on a client’s business. With a growing focus on helping businesses measure the impact of their marketing investment with Adobe Online Marketing Suite powered by Omniture, we are pleased to support industry recognition for effectiveness.
Be sure to follow @Adobe and stay tuned to our Facebook Page for details around Young Lions, Kevin’s panel, and the events we’re participating in with partners, such as MOFILM and the Society of Digital Agencies (SoDA). We’ll be tweeting with hashtags #CannesLions and #FutureofDigital. We hope you’ll join the conversation with us!